Profit does not mean turnover, it means that without the costs of snow management, the increased summer cash volume, lower than it is, makes more money than the higher volume winter turnover. Now if you look at the snow history of Scotland, which trust me is sketchy to say the least, i would have thought they should plough every available resource into attracting MTB’s to their slopes as well as anyone or anything else that would benefit by the cable lifts.
So, most let me qualify and say most big ski resorts that have opened up the slopes and fully catered for bikes are enjoying a more profitable summer season, thanks to the longer daylight hours, the lack of snow management, avalanche patrols, piste grooming etc etc.
Whistler Blackcombe at the time claimed 20 million dollars more summer business, now to tell the truth i wasn’t paying a great deal of attention at the time, all I know, they were pretty excited by it, but then later that year Lehmans crashed.