Back when I were a lass, I worked in a Tesco petrol station. We were always told that if the customer had put over 10 litres of the wrong fuel in their car that they should not, under any circumstances, start the engine. Not sure if that's based on any hard facts or figures, but we did have a few people that had to be towed by the RAC/AA.
Not quite as bad as when one of our colleagues (known by the ladies as 'Creepy Pete', dead ringer for Harold Shipman) failed to check the connectors when we had a fuel delivery. They'd finished the delivery when they realised the pipes were the wrong way round – we had to immediately shut the pumps off, get the tanks drained, decontaminated, then refilled. The whole incident (including loss of sales over 24 hours) cost about £26,000. Whoops!