unless you offer something unusual, interesting or insightful
Ain’t that the point though? different strokes for different folk? Obviously, you wouldn’t read something that you don’t find interesting. There’s many folk who wouldn’t waste time on a mountain biking web forum.
The proof is in the pudding though. If you’re getting lots of hits/feedback on your blog, then it means someone is interested and therefore worthwhile and rewarding, no?
That’s why I persevere (that and the £5 a month I pay for web hosting)