I don’t get the love for superstar, they are a good manufacturing story in terms of “uk plc” but nothing innovative.
For me, it’s the business model that’s innovative.
In almost every other manufacturer in the UK they might start here, but soon enough they’re either importing parts from abroad or quietly outsourcing some of their production to the point when it’s pretty much made in China / Taiwan or the like and shipped here in kit for form final assembly.
Even Orange make, or made some of their HT frames abroad.
They’re going the other way, they started with by taking a large margin item, copied it and produced their own via out sourced manufacturing, but have slowly started to shift production here, modified some generic stuff and is now designing and making stuff here whilst still undercutting their competition.
I’m not sure how they are for pay levels and staff relations, but I suspect it’s an awful lot better than your average worker drone in China.
If only they didn’t use such gash anodising colours they’d be a bigger threat to Hope 😉