I’ve recently upgraded from RS10s. Currently running RS80s, which are the carbon laminated dura ace 24mm rims with ultegra hubs, which I think I picked up for £330. Full dura ace wheelset is like £550, and IMO, the hubs would have to have engines in to make it worth the extra £200 or so. It’s a good wheelset, but you might as well save your money I think.
Check out ROL wheels – they were the ones I really wanted, but had to go for the RS80s as they were out of budget.
Although it massively depends on what you want out of a wheelset – climbing, road racing, crits, or just some bling for a sunday morning club run?
Not worth going tubeless on the road, there’s no real benefits, and quite a few disadvantages. It’s worth going tubular if the wheels are just for racing though. But if you want them for doing other things, clinchers are the way to go.