Niche – low price?
It’s all relative, I guess that covers your DMRs and On-Ones doesn’t it, only they don’t really do complete builds in the same price range that “Mr Average” would be willing to pay do they?
Not mainstream, more targeted at a very specific minority, people who are seriously into certain types of cycling but not looking to spend the huge sums normally associated with the sport, but still willing to spend a bit more than most people would on a push bike…
Like mudshark said it’s about sales volumes, but that is tied up with finding the biggest market and hitting the price they are willing to pay, and the STW concept of the “mainsteam” or “average” bicycle purchaser is a good £400+ over the mark… We’re talking “BSO” territory.