Was, is, Neknominate the alcohol industry’s response to dry-athlon/dry january?

http://en.wikipedia.org/wiki/Moral_panic

It is a good example of Darwinism, helping to clear a few idiots out of society!

It’s pretty **** lame in most cases! Bit like the extreme ironing, but involves supping a pint. We need some proper efforts like standing up in the Sunderland end in a Newcastle shirt and nailing a pint of newcy brown.

anybody that drinks newcy brown gets all they deserve