I just scrolled down the News page and found this:
http://www.pinkbike.com/news/steve-peat-syndicate-2015-enduro-support-program.html
Meh…
Although I did think the whole SPS thing was about funding/supporting/developing young, promising riders, rather than adding a new top tear to the Audi-roof rack brigade, then again why wouldn’t you want to buy an advantage if you could?
Still He can’t be far from retirement now, you’ve got to monetise the brand somehow…
Reading between the lines I reckon Customers “Program members” would just be helping to make up a control group for some Sheffield Hallam Sport’s science paper…