Samsung is basically S Korea plc is it not? They do everything from shipbuilding to pharmaceuticals. A quasi-national conglomerate like that must operate along different lines and principles to most other companies.
They are only one of chaebols, they are not at all nationalised but benefit from basically unlimited state underwriting.
Samsung are out to dominate the indusry and steal a big chunk of Apple’s market share. Apple have been very lucky (and smart) in the last decade or so, but they will have to move much quicker now – which they show every intention of doing – but will they be quick enough?