After years of trying to give away stuff with some relevence, and failing miserably, we got 5000 adorable stress relieving cows made up this year. Ludicrous success, we’re aiming at teenagers not business users but parents went absolutely nuts for them, it was basically impossible to keep them on the booth tops- I had a minion working almost fulltime restocking. Relevant is irrelevant, it turns out.
We did frisbees one time, that was both a great success and a predictable total ****ing nightmare- if you want a vision of that day, imagine a frisbee bouncing off a human face forever.
Really good cloth bags. Not the rubbish ones we had a while back that smell of butter and fall to bits. Our PR people were convinced it was better to save 25% of the budget, and give people promotional items that would actually generate ill will.