Spin – Member
This is an odd concept that ads are just to get you talking. No they’re not they’re meant to make you buy the product.
No they are to make people in their target audience buy the product. There is no expectation that everyone will buy Strongbow, but there is a desire that people who are likely to buy that brand or a direct competitor might select Strongbow at some point in the future.
I once told an advertising guy I didn’t ‘get’ his advert (which had made him, and he claimed his client, a lot of money). He explained – if you don’t ‘get’ the advert, you are not in the target audience. When you add in the effect that Strongbow, not its competitor is being discussed by people who aren’t even in the core target audience the ad is successful; you don’t need to enjoy it or like it to remember it.
Now the following test won’t really work on the internet when people have as long as they want to think about it (or google it). But name Strongbow’s biggest competitor? Still sure it doesn’t work?