I thought the flipflops were suprisingly robust for something you get on the front of a magazine. I have a few bottle openers from mags which are ace. That bright green “puncure pod” thing lives on albeit closed with an elastic band nowadays, and I have had loads of gear cables and energy bars/drinks oevr the years. I like the pretend Buffs, but not so fussed about the union jack one on MBUK this month.
Small freebies that are made well are best (ie small stuff you might just pay a quid or two in a bike shop for), rather than the walllets, multitools, bendy tyre levers ie all the stuff you probably have but paid a bit more for examples that actually work.