Here’s another perspective: If an insurer has better information than most which identifies groups of people that have fewer accidents (volvo owners who shop at Waitrose and are CTC members, say) they can charge them slightly less than the competition, and fill up their book with safe, low cost drivers.
They’re all looking for the safe drivers whose premiums they can discount, and they’ll carry on researching, recording claims data in more granular ways, and tweaking pricing algorithms.
They’re trying hard to be as accurate as they can, because being more accurate than the competition means they can be cheaper than the competition while still making money.
That’s the idea, but there’s loads of them all doing the same thing and, as an industry sector, it’ll carry on losing money…