Nicely put, convert. For those of us who were born / have lived / worked in the developing world, and/or work in the utilities, it certainly shapes how you think about water.
Rob's point about the service being notable when it's gone is spot on, and borne out by the research the water industry has been doing over the last 2-3 years, which shows very clearly that while (overall) people are reasonably prepared to pay their current bills and maybe even a small amount more for improvements to service, they would (rightly) expect one helluva compensation to accept any deterioration i.e. water and wastewater services have a very high value.
The 'overall' above needs taking into account though as there is a massive diversity of incomes, social perspectives, household budget priorities etc.