Just aiming for the chunk of the market that people will Google for that particular model. If you look at their ebay shop, there are probably lots of listings for the same USB cable with different descriptions. EBay sellers doing this usually up the price a bit to make it look like a specific model.
Yeah, I guessed I was something like that. I thought they were all the same, it’s just that when the cheapest dedicated 800 cable was three times the price, I started having doubts. They’re missing a trick then by not selling an 800 cable for 99p.