But the Viking gods didn’t have mealy-mouthed intermediaries. Oh, please don’t get me started on the perfidy of the major organised religions which have been used to control the masses, put bluntly. Now that people can read and write and have access to information (and shopping malls) religion is losing ground. Oh, and that they can’t drown, burn or impale non-believers.
The old gods are much more attractive, encompassing as they do fallability, capricity, jealousy, anger, joy, love and the fact that shit happens.