going back to the e-bikes for a second…
This could actually give a fairly interesting opportunity for some real world testing.
26er and 29er versions of same bike (ie same material, as near as possible geometrically given the wheel sizes, ie: same intended use), standardise the tyres/pressures, if they are entirely motor driven*, no pedals, and then use a large sample of test riders to go round the test loops numerous times on each bike and under different conditions.
This should give a big sample spread of rider ability, conditions, weights etc. and if no pedal input allowed you have a relatively easy way to measure and report on energy usage.
You could then start to vary individual elements, like tyre pressures, tread, biek weight, rider weight etc.
The key to it would be using a large enough sample size of riders and test tracks, but I bet you could build up a very interesting set of data.**
Would hopefully give you some indication of power output differences and energy expenditure but in close to real world riding conditions with real riders, but removing the variability of the human engine.
*might have to think carefully about things like a max instantaeous power cap, and possibly max duration at certain power to stop people literally just opening the throttle, but its all in the details.
**still might not prove anything but would be interesting either way!