I used to live near Ibrox stadium in Glasgow and we were used to large, unruly crowds – Rangers and Celtic derbies were interesting, orange marches, that kind of thing, all the local businesses were used to just batoning down the hatches and letting it blow over.
Then Ibrox decided to toy with the idea of hosting big gigs and suddenly the streets were filled with herds of Bon Jovi fans being sick in their own shoes before they even reached the stadium.
I went to the newsagent across the road and the poor wee asian shop keeper just had this look of wide eyed horror on his face and kept saying “Who the hell is Bon Jovi? Who the hell is he? The whole world has gone mad!”