So who knows the score about cables then? Come on, who? ME! That's who!
I have touched expertly serviced more than three literally MILLIONS of cables on bicycles and some people paid me money for it, so I'm a real EXPERT! I know all there is to know about cables, because I've seen some.
I sell highest quality cables. Well, I sell average cables, I mean most of the major cable manufacturers make comparable cables, but I've chosen one brand because they're the best because I say they are. I use galvanised cables because I say they're the best, even though the manufacturers also make stainless steel ones. I disregard all those people who say that stainless steel cables are better or more appropriate because they don't know anything!, not like me, and anyway, they're just trying to make money.
But what's really great is that I lubricate the cables with my own magic man grease! It's REALLY EXPENSIVE, well, it takes me a bit of time and some effort, but it makes a HUGE difference to performance. Because everyone notices the vast difference in high performance cables. Well, I do, because I'm an EXPERT – my hands are so expert-ish I don't need even need tools! Or "science".
Some of you who aren't EXPERTS like me might notice that the cables are not as "smooth-running" or so-called "long-lasting". Well that means nothing. That's because my magic grease actually INCREASES the drag on the cables, but remember I'm an EXPERT, I know what I'm doing. My magic grease means that the cables actually absorb energy – and absorbing energy means a performance increase! No, it does, because I say so. I've made it better!
I won't confuse myself you by explaining, in any kind of specific way, how I have reached this conclusion but suffice to say that I'm the best expert and if you disagree it's clearly because you're an IDIOT.
Now, who wants to buy my cables?
: P