It’s interesting what the marketeers come up with to make a product stand out from the crowd. Just a bottle and a label and a fraction of a second to catch your eye as you scan a 7 storey shelf unit full of spirits!
My mother-in-law always points out Freixinet Prosecco as a nice prosecco. What she is really pointing out is that the cut glass bottle is very eye catching on the shelf.
I always notice Grey Goose vodka as it has the reverse label with the mountain view, and because the bottle is opaque you can only see the mountains through the goose sillouette so mountains move as you walk past.
Engine puts their spirits in old tins a bit like engine oil which is eye catching but does look a bit tacky/cheap.
I bought some Wise Wolf wine recently. It’s in an older style bottle with a very short/stumpy neck. Turns out they are carbon neutral and it’s a recycled bottle, which means the glass is very dark/dull. Solution, chop the neck off so the punters notice it!
Whilst googling to confirm the Vodka brand, I found this, turns out even single use plastic bottles are at it.