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Exactly funkmaster.
& I don't even own a barbecue.
I am sick and tired of sniveling little arseholes pretending they represent men. Really if you find this advert objectionable you are pathetic, an embarrassment to men, why don't you grow a pair and try being what you claim to represent you worthless cry babies.
Haha, that sounds an awful lot like a sniveling little arsehole pretending to represent men.
awww poor ickle rene59, wants to play the victim and doesn't like being called out for it, boohoo. Can't get it through you head that many groups in society have actually worse life experinces, so keeps on bleating when there is a message of equalization.
Really I am sick of pandering to these vile alt-right views, time to start opposing them head on.
Is the whole ad not just common sense? Why the outrage? Sad that there's a need for an ad like this at all really.
Sad that there’s a need for an ad like this at all really.
I agree and unfortunately a number of posters on here reinforce that need.
I like the ad and the message it sends. Fail to see how anyone could get upset by it unless they see something in it that they recognise...
You know what, it feels a bit ‘right on’ and a tiny bit lecturey but I really relate to the actual message. This was evidently a risky advertising line to go down, so fair play to Gillette for giving it a go. It’s highly likely that people feeling uncomfortable with it are having their unconscious biases prodded a bit. It certainly made me sense mine.
Really I am sick of pandering to these vile alt-right views, time to start opposing them head on.
Alt-right, really? Haha not unless alt-right is anything right of far left authoritarian. I'm firmly and comfortably in the left libertarian political quadrant.
Are we not allowed to just think it’s, you know, a bit of a shit cheeses festival advert? I’m finding those that are outraged anusing and also those that are defending it too. It’s an advert for overpriced razors, that’s it.
Gillette don’t care how you view men in society. They care about selling product and maximising margins. This is what they came up with in order to gain attention and sell more than their competitors. Looks like it’s working so job jobbed.
My personal view is that I agree with the sentiment but the delivery is too ‘Mercian for me. I’d have preferred humour rather than nodding, smiling models from a catalogue with an overly sentimental voice over. Guess that makes me an alt-right, racist, woman hating bastard then 🙄
My personal view is that I agree with the sentiment but the delivery is too ‘Mercian for me. I’d have preferred humour rather than nodding, smiling models from a catalogue with an overly sentimental voice over. Guess that makes me an alt-right, racist, woman hating bastard then
Or you spotted it's for an American audience
You know that SEAT advert which essentially says. “Look at us we support nice cuddly right on progressive ideas, not nasty old reactionary ones, so buy our car” That is what this is: an attempt to market razors by using sanctimony. It obviously appeals to the sanctimonious amongst us.
It’s an advert for overpriced razors, that’s it.
I'm not sure it is.... it doesn't mention them apart from a small logo and the similarity in taglines / bit at the start.
Was Colin K suggesting we support the 49ers when he took a knee, or using his position to push something he believed in?
I'm not naive enough to not spot that some may think Gillette are a good firm and they will benefit from this as well, but should they not be speaking up about what they believe in because of that?
The advert is "needed" to give Gillette a larger share of the disposable razor market by associating their product with a modern and laudable message.
The larger share the market will probably be at the expense of some of their competitors.
So Gillette is really just exhibiting the old Alpha male drive to be number one, and damn everybody else.
Quite funny really.
Errr. You do understand how advertising works?
(I'm also alarmed that you think I'm anusing someone over this - even without knowing what anusing is 😉 )
they put a few ethnics in the video
maybe they should have been a bit more overt with the 'don't be a racist' message?
Bloody tiny iPhone keyboards 🤣
I’m not sure it is…. it doesn’t mention them apart from a small logo and the similarity in taglines / bit at the start.
Where are the bearded men in the advert then? You can’t walk three metres without tripping over a man with a beard around here. 99% of the men in the ad have shiny face and there’s footage of that weird chin stroking thing that no normal person actually does.
If you think a corporation cares then that’s up to you, but colour me cynical.
Where are the bearded men in the advert then?
Opening shot
Boardroom
Barbecue (several)
Audience (three out of eight of the identifiable males - without obscured faces, I mean - including one which is huge and ginger FFS!)
Guy intervening at the pool party
Perv outside the coffee shop
Peacemaker from the real footage shot
Cool...So Blokes need life lessons from a Razor Company. Nah I'll pass
Some do, clearly. Irrespective of who's doing the teaching. If they didn't we wouldn't need the Me-Too, the frequent refrains on here to read rule 1 and so on.
And the lesson isn't just don't be a dick, it's also that if you see someone being a dick, do something about it. standing by and letting dicks be dicks also makes you a bit of a dick too.
Where are the bearded men in the advert then?
Opening shot
Boardroom
Barbecue (several)
Audience (three out of eight of the identifiable males – without obscured faces, I mean – including one which is huge and ginger FFS!)
Guy intervening at the pool party
Perv outside the coffee shop
Peacemaker from the real footage shot
I think our definitions of beard are very different. A weeks worth of stubble isn’t a beard. If you can’t hide things in it it doesn’t count.
on the basis that if I never shaved again, it would look like 3 day growth to you big boys, I'm happy with anything visible to the naked eye 😉
😂
No, the target is macho dickheads, isn’t it really obvious?
Actually having thought about it a bit more, the goal of any comercial marketing campaign is seldom to change a specific group of people, it's normally to align your product/brand with the values and aspirations of your target market so that they choose your brand over another.
In this instance Gillette are not trying to persuade the modern oaf to change his ways they're simply using him to illustrate a set of values; trying to persuade men who already hold/practice (or at least aspire to) the values put fourth by that advert, that their razors are the type that such a man should use...
So Gillette are targetting the "Millenial Snowflakes" not "Macho Dickheads".
I'm sure P&G have a more "Manly" brand somewhere in the catalogue for the "Macho Dickheads" to scrape fluff from their chins before splashing on the old spice and heading out on the pull...
Never mind the metropolitan police advice not to wade into confrontations, if proctor & gamble say I should then I probably should. I'm sure they have my best interests at heart. After all, surely a multi billion dollar corporation with a questionable (at best) history of ethical positions wouldn't stoop so low as to co-opt an important cultural concern just to sell me massively overpriced razors and washing powder...would they 😉
Never mind the metropolitan police advice not to wade into confrontations
I'm not sure they were talking about stopping kids from fighting at your BBQ.
Interesting analysis of the 'social media storm' reported by the BBC:
https://twitter.com/a9ri/status/1085177058135810048
So Gillette are targetting the “Millenial Snowflakes
Why not if the British army can?
Wonder if people in the ad will sue for being portrayed as the worst a man could get
.
I'm amazed (and a little sad) that it caused such a stir.
I've not seen any women being offended by the ad' yet, many seem to think its quite good. If Jordan Peterson and Piers Morgan hate it, it must have some redeeming features 😉
If piers morgan is as up in arms over it as he was the vegan sausage roll, it probably has some merit.
a lot of angry men might just be recognising themselves.
back to gold digging.
I’ve not seen any women being offended by the ad’ yet
Apparantly Carol Vorderman thought it was offensive. Also these girls thought it was a bit hypocritical and an attempt to pander to soy boy beta cucks.
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Looks like an advert that will probably boost their sales of women's razors.
Probably intentionally.
"How can we make our masculine brand more appealing to a feminine market?"
"Could we piggyback the me too movement..."
Also these girls thought it was a bit hypocritical and an attempt to pander to soy boy beta cucks.
Have you tried knocking one out?
It might make you feel better.
Also these girls thought it was a bit hypocritical...
Those girls may be right to feel that way about the company.
...and an attempt to pander to soy boy beta cucks.
This may well lead to people reading your comment to make some assumptions about you. I take it you find the ad offensive?
Actually having thought about it a bit more, the goal of any comercial marketing campaign is seldom to change a specific group of people, it’s normally to align your product/brand with the values and aspirations of your target market so that they choose your brand over another.
That is normally the case, as seen in things like VW ads where they focus on the family and show the dad doing domestic things with the car, rather than burning rubber on the open road*.
However this is far more pointed than that. It feels to me like they are trying to join in the fight in part because it's the right thing to do, but also with an eye on the fact that this will go down well with younger demographics. And women too, let's face it, they make a lot of women's stuff and this is probably far more potent than rollerblading with dogs or whatever it is ad agencies think women like these days.
* Incidentally, car ads in the US are very much the old school tough guy kind.
However this is far more pointed than that. It feels to me like they are trying to join in the fight in part because it’s the right thing to do
I wish that were true mol, but this is a large corporation we’re talking about. It’s just marketing, pure and simple.
Yes it's marketing, but it's marketing by association with actually doing something positive. So, like I said - a mixed bag of motives. There have been many other instances of this in recent years, and in my view you can't discount someone's positive action simply because they ALSO gain good publicity from it.
Also these girls thought it was a bit hypocritical and an attempt to pander to soy boy beta cucks.
I guess they missed the point of the Ad where Gillette made it clear they're moving away from old promotions like that.
I’m not sure they were talking about stopping kids from fighting at your BBQ.
There was a street attack that was broken up in the advert, yes?
Also, the bbq incident was clearly rough and tumble.
Did you know that current expert opinion is that rough and tumble is an important part of child development?
So Gillette stand for damaging health childhood development apparently.
Awwww! Bless little Tommy getting all confused.