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As of January 1st, howies got small again.When we were sold to Timberland in 2006 we we became a tiny part of a $2 billion company and that was not easy.
When VF bought Timberland last September we became a miniscule part of a $10 Billion corporation, and that was never going to work.
So while everybody was crunching the big numbers, the howies management team quietly bought the business back.
We thank VF for giving us the opportunity to be small again.
It could be big.
http://www.howies.co.uk/brainfood/?p=22675
Hooray, is it niche enough again? Will it kiss and make up with Finnishtare?
Must be a popular time of year for Howies buy backs
[url] http://alisonsdiary.com/2011/12/06/howies-gone-and-bought-it-back/ [/url]
Yay! I like Howies stuff, pleased to hear this.
I bet they paid over the odds... 😐
howies stuff does look nice on their website, but it's a shame they use Yodel delivery, who, as far as i can tell, only actually deliver 'sorry you were out' cards*, and then throw my stuff in the canal...
(*hand written by someone without any fine motor control)
([s]although it may be the ex city-link driver who keeps threatening to kill me[/s] - no, it can't be him, he's got quite nice handwriting)
does this mean their t-shirt designs will get back to what they used to? i want another banana - ready meal one.
Ace news.
Small is the new big.
Management buyout, but not by the founders, who are apparently going back into the clothing business with a new jeans company.
Yep, jeans company is called [url= http://hiut.co.uk/ ]Hiut[/url] and they'll be made in Cardigan again (it was once a textile town). Really hope that they can make it work and that the jeans are good because that is a brave and inspiring idea.
Hope it works. Not that I minded them being part of a larger group, I just admire the balls of those that have decided to go it alone again. Ride like the wind, be home for tea Howies 🙂
Cool a jeans company - with no actual jeans for sale!
As for Howies, that sounds good, I reckon Ade and co will do a great job of getting it back on track.
Had the pleasure of going out riding with the Howies crew four times when the Cardigan Bay area had a couple of years of "Play in the Bay" ( or similar title).
Did the rides, went for beer with them & also visited their HQ.
They are without doubt, the nicest bunch of people you could ever hope to meet !
I wish them success for the future !
Chris
Cool a jeans company - with no actual jeans for sale!
To be fair, Levis didn't have any jeans for sale before they'd made any jeans and Nike's trainer sales were really slow before they'd made any trainers.
Yay! It's going to get even more unaffordable! Woop!
But it's the right thing for them to do, regardless of whether I can ever afford something from them again 🙂