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A couple of years ago I learned that The Newcastle Brewing Company's Satsuma IPA (6%) is not a good way to hydrate and it's not even one of your five a day either.
Tinas - that's all well and good but they're selling it as beer for a mid ride drink which I assume would need to be transported in a back pack. I really can't see it being at optimal drinking state when it gets opened....
If I want a decent beer mid ride I'll stop at a pub. If I want a can that has had the shit shaken out of it I'm certainly not paying £18 for 6 of them + £8 delivery, when I could get something that's reasonable to the average man in any supermarket.
There's probably a reason people stop at a cafe for cake rather than carrying it out on the trails...
If I want a decent beer mid ride I’ll stop at a pub. If I want a can that has had the shit shaken out of it I’m certainly not paying £18 for 6 of them + £8 delivery, when I could get something that’s reasonable to the average man in any supermarket.
There’s probably a reason people stop at a cafe for cake rather than carrying it out on the trails…
I agree, I probably wouldn't pay for it to be delivered at that price either. My point was that £3/can is probably a lot closer to what it actually costs to brew some beer and make a profit, and comparable to what shops selling craft beer sell a can for. Rather than 4 for £6 Doombar brewed on an industrial scale and sold at a loss to get you through the door to buy your washing powder and bread in Sainsburys.
I don't get canned beer. I don't like fizzy beer. and I know a lot of the canned beers are not fizzy like larger but the ones I have tried are still a bit carbonated.
Got to be Bradfield brewery's 'Peatys Trail Ale'
at £2.50 a pint I might add!
The 4 for £6 offers are a loss leader. £18 is probably about the cost of breing 6 cans of beer, paying duty, putting it in a box and shipping it to you. The supermarkets are frequently cheaper than cash and carry, sometimes cheaper than buying it by the barrel!
So the £8 post and packing they have added is them fleecing us?
Good to know.
They're obviously not fleecing anyone, and I'm a fully paid-up member of the 'pay for quality/locally produced' club.
However £4 for 330ml can of beer is off the chart - but if that's what it costs, with a bit of a profit chucked in, then I have sympathy for what must be a tough market - but there must be better ways to make money if those are the margins involved.
I like much of what Hebtroco produce, but it's just on the the wrong end of spendy for me- if STW could sell some of their clothing, at a discount, I'd be interested - is that an avenue?
Just my idle musings 🙂