[Closed] Clever logo... (well I thought so anyway)

TandemJeremy - Member

Not at all Druidh - its simply not buying it.

I pity anyone who believes in all this stuff and who wastes their life and / or money doing it.

TJ Why would you keep posting on a thread about a subject that you're clearly against / not interested in or don't 'get'?
are you trying to convert people?

Paying someone good money to design a logo for the NHS - what did it achieve?

Is it just me who sees all these logos as really winky?

all it needs to do is tell you what the company is.

But just *how* you do it can give a very different impression of the brand...

[img] [/img]

I pity anyone who believes in all this stuff and who wastes their life and / or money doing it.

M_F, Style not important, the image is still the same.

Uh oh.

He's hooked one!

1 and 3 do what is required equally well - the rest look winky

MF - my point is the difference is only to people in your world who care about logos - the rest of us it makes no odds to at all

DenDennis - I'll butt out again

[s]the rest of us[/s][b]ME[/b] it makes no odds to at all

You under-estimate the effect brand has on most people TJ.

Are you seriously telling me that the above examples of your STW username evoke no differing feelings in you about what TJ - The Brand is, what he stands for, what he does? (Rhetorical question by the way).

I'm going to design a TeeJ brand...

*opens InDesign*

*scratches head*

*pages Jamie*

1 and 3 do what is required equally well - the rest look winky

You just proved us right by choosing two from a list. If it really was meaningless you'd have said they were all the same.....

TandemJeremy - Member

DenDennis - I'll butt out again

sorry, I didn't want that. I'm quite enjoying the discourse now on TJ- the Brand.
1 says to me TJ in brogues, man about town, snappy dresser.
3 says no-nonsense, designer glasses, bootlace tie, britpop TJ

by the way, for the record I hate branding/marketing as much as your average Bill Hicks but to deny its effect would be putting to waste rather a lot of corporate$$... What is Red Bull for example? marketing Tosh but they have certainly got rich peddling it

Oi you lot, I was enjoying this thread - more interesting and rude logos please!

Also, the competition to design a TJ logo starts now...for me, currently #5 best meets my perception of TJ the [s]brand[/s] man.

MF - and I believe you vastly overstate it.

Those 5 - as I said 1 and 3 convey the same information clearly and concisely - my name. The rest are just annoying as they are not clear.

there is no other information there - just clear name or unclear name. this other information only exists if you know the "language" and most of us don't know it and dont care. its like the handkerchief in pocket thing for signals about your sexuality.

Okay TJ - thanks for your feedback on stage 1. As you preferred the simple serif faces we have progressed the concepts using several different cuts of more traditional serif faces....

[img] [/img]

MF is it possible to have it written in a font that doesnt have curly bits or spikey bits on the edges of each letter.... something blocky and stright... possibly with a helmet on top of the 'J' but twist the upper 3rd of the upright in the 'j' to show rotational forces? maybe have the whole thing under close control on a lead?

curly bits or spikey bits

Sillyphilly. Serifs.

Needs a helmet on a jaunty angle...or casually hung from the J 🙂

I'd love to help, but I don't have the clip art for that 😉

I'd love to help, but I don't have the clip art for that

You mean you won't be doing it in Word? 😯

*sacks m_f*

The kerning on those last two TJ logos offends my eyes. 2:a is pretty bad too. 😕

Needs more EPF if you ask me.

Or of course we could look at stacking/weight combinations - the simple bold one suggests maybe you are in construction or engineering or something, the fine cut males you look like a hairdresser.

[img] [/img]

And we haven't even introduced colour yet....

The kerning on those last two TJ logos offends my eyes

You just proved us right by choosing two from a list. If it really was meaningless you'd have said they were all the same...

[img] [/img]

Jeebus I didn't do any kerning!

Jeebus I didn't do any kerning! Way too much faff on my lunch break.

You only need kerning if you do doing a logo for TandemJerome

From M-F's original TandemJeremy selection:

1 - TJ owns a yacht and ponces around the marina a lot with a jumper hung over his shoulders

2 - TJ is a computer repair man

3 - TJ is a builder or sells rugged clothing to the construction industry

4 - TJ has a photograpy website & does 'bespoke artwork'

5 - TJ is a kid's entertainer or author of children's books.

Quite amazing actually what those different fonts convey!

Can some one just post 'Jeremy' in Tandem font?

1 - TJ owns a yacht and ponces around the marina a lot with a jumper hung over his shoulders

2 - TJ is a computer repair man

3 - TJ is a builder or sells rugged clothing to the construction industry

4 - TJ has a photograpy website & does 'bespoke artwork'

5 - TJ is a kid's entertainer or author of children's books.

Quite amazing actually what those different fonts convey!

No, no they don't they all say the same thing, only some more clearly than others.

-SheldonJeremy

Stumpy - only if you understand the "language" which most folk who do not work in that world do not.

charlie - indeed - all they are to me is my name - some more clearly than others.

TJ, they don't spend money on this stuff for the hell of it. It's been proven to have an effect. Perhaps not on you, perhaps you're better than us all, but it DOES have an effect.

Really? Proof? lets see some.

its grossly overstated IMO

[b]B[/b]ut, I ass[b]u[/b]med advertising working is just one of those things that is generall[b]y[/b] accepted as true. Like the[b] E[/b]arth [b]g[/b]oin[b]g[/b] round the [b]S[/b]un etc.

lol ...now I really fancy an omelette ...

I fancy an ommelette

Edit: ill have em scrambled next time, it'll be quicker

I don't need any?

TandemJeremy - Member
Stumpy - only if you understand the "language" which most folk who do not work in that world do not.

I do not work in 'that world' but I can see how using a certain font & logo can lend a company or a person a certain 'air', whether that is professional, funny, caring etc.

For example, I have had nothing to do with despatch/haulage/freight but 2 professional haulage companies that I would immediately consider using due to my perception of them (via their branding) are Eddie Stobart & Kuehne & Nagel....
Now, you could argue that Eddie Stobart is the obvious one, as it is so prominent in the UK, but I don't see Kuehne & Nagel lorries very often. But, when i do see them they are always clean & the branding/name seems professional to me.
I don't know why and I don't know why it has stuck in my head over many other haulage company names/logos that I have seen over the years.

Also - every year the local Rotary club does a competition thing, which is some kind of quiz. This year it is logo's and there are getting on for 100 logos on some paper. You have to say what company they represent. I managed to get probably 85% of them straight away, so I recognise/remember the name of a company through it's logo.

stumpy - but if the logo was simply the name of the company then you would know 100% of the names. So having fancy logos reduces recognition

stumpy - but if the logo was simply the name of the company then you would know 100% of the names.

I love this Japanese transport company logo:
Yamato Transport Co

[img] [/img]

I don't need any?

Need any what?

[img] [/img]

I like that jalopy, inmage worth a thousand words...

...this always descends into a debate...back to inappropriate logos;
[img] [/img]

charlie - indeed - all they are to me is my name - some more clearly than others.

That's quite interesting. Have you always been unable to interpret non-verbal signals?

tyredbiker

Brilliant