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Clever logo... (wel...
 

[Closed] Clever logo... (well I thought so anyway)

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Loco logo supposed to be one side of a fork leg
I can't see that, can someone explain please?
Me too. I can see how it looks like pac-man, though and if I really squint it almost says loco


 
Posted : 19/07/2011 12:42 pm
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I don't get the last three pics...

You need to be more open in your interpretation


 
Posted : 19/07/2011 12:43 pm
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[img] [/img]


 
Posted : 19/07/2011 12:46 pm
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[img] [/img]

[img] ?1285053531[/img]
[img] [/img]


 
Posted : 19/07/2011 12:55 pm
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seen this around Munich:

[img] [/img]

always thought this was good, too:

[img] [/img]


 
Posted : 19/07/2011 12:59 pm
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I got the rude ones earlier btw, but couldn't really think of anything to say. Not even 'lol'.


 
Posted : 19/07/2011 1:04 pm
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I don't get the last three pics...

I got the rude ones earlier btw, but couldn't really think of anything to say. Not even 'lol'.

?


 
Posted : 19/07/2011 1:06 pm
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I wonder whether the goatse ones are intentional or innocent.


 
Posted : 19/07/2011 1:07 pm
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Maybe trying too hard with the Garmin logo but I saw the white space above the N as the triangulation from the crux to the three satellite points as in GPS.


 
Posted : 19/07/2011 1:12 pm
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I still don't get why the garmin logo is 'clever'
?
Me neither. It's not like you need to be a genius to work it out. I kept looking for something more subtle and was rather disappointed with the explanation TBH.

so it's logo with a triangle on?!!


 
Posted : 19/07/2011 1:22 pm
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Wunhundred!

[img] [/img]


 
Posted : 19/07/2011 1:24 pm
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I still don't get why the garmin logo is 'clever'
?
Me neither. It's not like you need to be a genius to work it out. I kept looking for something more subtle and was rather disappointed with the explanation TBH.

Each to their own - I just thought it had merit creatively. Simple, functional, describes the business perfectly. Having a logo that requires the viewer to be a genius isn't necessarily a good thing.

I just liked how a simple and inoffensive design suddenly took on new meaning when I 'got' it.

The British Rail logo ^^^^ is amazing though - one of the best pieces of informatics around.


 
Posted : 19/07/2011 1:27 pm
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Is it just me who sees all these logos as really winky?

all it needs to do is tell you what the company is.

All the "cleverness" just detracts from thsi - Like LOCos logo.

Seems to me like a circle jerk


 
Posted : 19/07/2011 1:30 pm
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I don't suppose you would appreciate anything to do with brand profiling though TJ - after all, you like to sit naked at home eating value baked beans.

😉


 
Posted : 19/07/2011 1:32 pm
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There's some great ones on this page:

http://www.graphicdesignblog.org/hidden-logos-in-graphic-designing/


 
Posted : 19/07/2011 1:32 pm
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maccruiskeen - Member
I'm not a graphic designer - but there isn't a word (that I'm aware of) for words that look like the thing they describe so onomatopoeic will have to do.

Yes!


 
Posted : 19/07/2011 1:33 pm
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TeeJ is immune to all kinds of advertising and marketing, doncha know 🙂


 
Posted : 19/07/2011 1:34 pm
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I'd put the BR logo as one of the best because it's so recognisable without words, genius.


 
Posted : 19/07/2011 1:34 pm
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TeeJ is immune to all kinds of advertising and marketing, doncha know

Indeed. He is known as the 'Incorruptible One', in advertising circles.


 
Posted : 19/07/2011 1:35 pm
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Is it just me who sees all these logos as really winky?

all it needs to do is tell you what the company is.

I can't decide if it'd be a good thing or a bad thing if TJ was in charge of commerce and business.. 🙂


 
Posted : 19/07/2011 1:36 pm
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Apparently the NHS logo has 98% *UK* brand penetration (ie, 98% of interviewed respondents in a survey recognised the logo).

I assume the remaining 2% are either blind or pathologically stupid.

[img] [/img]


 
Posted : 19/07/2011 1:37 pm
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all it needs to do is tell you what the company is.

I suppose logos aren't needed then, really. We could just write the names in black Arial and be done.


 
Posted : 19/07/2011 1:39 pm
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Indeed. He is known as the 'Incorruptible One', in advertising circles.

mrs deadly reports from the agency where she is freelancing today, that she heard coming out of a brainstorming session..."Yeah Tris, that's the best thing you've ever come up with it, but it ain't gonna crack TJ"...and this is as far down as Bristol!


 
Posted : 19/07/2011 1:40 pm
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jackthedog - Member

all it needs to do is tell you what the company is.

I suppose logos aren't needed then, really. We could just write the names in black Arial and be done.

Yup 🙂 Hence why the NHS one is so good - it just says what it is in simple clear text.

Loving the attacks on me - emperors new clothes again?


 
Posted : 19/07/2011 1:43 pm
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Always loved the Office of Government Commerce (OGC) logo.
.
[img] [/img]
.
or if you turn it on it's side......
.
[img] [/img]


 
Posted : 19/07/2011 1:48 pm
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Loving the attacks on me

Can someone do a sense of humour logo for TeeJ please? FFS TeeJ, can't you see it's just teasing, no matter how much you'd like it not to be 🙂


 
Posted : 19/07/2011 1:49 pm
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Sorry DD - yes I knew it was teasing. Loss of nuance via text.


 
Posted : 19/07/2011 1:50 pm
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Those aren't attacks TJ. That's just your (drug-induced) paranoia.


 
Posted : 19/07/2011 1:50 pm
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OCG on its side is genius!


 
Posted : 19/07/2011 1:52 pm
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Nowt drug induced about my paranoia. Just because I'm paranoid it does not mean you are all out to get me


 
Posted : 19/07/2011 1:52 pm
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Just because I'm paranoid it does not mean you are [b][i]not[/b][/i] all out to get me

FTFY 🙂


 
Posted : 19/07/2011 1:53 pm
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TandemJeremy - Member
Nowt drug induced about my paranoia. Just because I'm paranoid it does not mean you are[b]n't[/b] all out to get me


FTFY


 
Posted : 19/07/2011 1:53 pm
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😆


 
Posted : 19/07/2011 1:54 pm
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Of course the NHS 'brand' is massive and much, MUCH more than just Frutiger Bold Italic reversed out of a Pantone300c box. The last time I looked, there was about 12 different sets of brand guidelines for different users and services of the NHS brand.

Which is where the logo / brand argument kicks in. A logo is a tiny component part of a brand...


 
Posted : 19/07/2011 1:54 pm
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Woo!

I'm always the one saying "EDIT: Beaten to it...again".

Thanks druidh.


 
Posted : 19/07/2011 1:55 pm
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|and the NHS is not a brand. 🙄


 
Posted : 19/07/2011 1:55 pm
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brand

Now, now...this is only going one way...it's all been good natured so far 🙂


 
Posted : 19/07/2011 1:55 pm
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Yeah - I got the "You move too fast" box!


 
Posted : 19/07/2011 1:56 pm
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http://www.nhsidentity.nhs.uk/

This website is a central resource for all those involved in developing NHS communications. It contains detailed guidance on how to apply the NHS [b]brand[/b] to communications materials, and provides access to free downloadable guidelines tailored to specific audience groups.


 
Posted : 19/07/2011 1:57 pm
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Brand = Name.


 
Posted : 19/07/2011 1:59 pm
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you can call a cat a dog but it remains a cat.

Thats just part of the money wasting circle jerk


 
Posted : 19/07/2011 1:59 pm
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Or just stick your fingers in your ears, sing "laa, laa, laa" and pretend you can't hear.


 
Posted : 19/07/2011 2:00 pm
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you can call a cat a dog but it remains a cat.

Snot really the point though. It's the difference between calling a cat a cat, a scabby old moggy, a beautiful silky feline, a finely honed killing machine etc etc etc.


 
Posted : 19/07/2011 2:02 pm
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Not at all Druidh - its simply not buying it. 🙂

I pity anyone who believes in all this stuff and who wastes their life and / or money doing it.


 
Posted : 19/07/2011 2:02 pm
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TeeJ straying across the complete bolllocks line. Somebody lasso him and drag him back...purleeeassse! 😮


 
Posted : 19/07/2011 2:04 pm
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