[Closed] Apple event tomorrow

using the moniker "Pro" is ridiculous. That goes for both the Apple and the MS toys. Patronising.

Likewise "Elite", for when "Pro" isn't quite "Pro" enough:

[img] [/img]
http://www.cad-comic.com/cad/20150617

Have you heard about the Apple fanboi with constipation?

He sat down and worked it out with an iPen.

Coat? Thanks.

Apple is pretty lean as a tech company, but their margins are off the scale! They make something like 98% of all margin for all smart phones, even though they have something like 30% of the smart phone market

And who gets to pay for the margin and Apples profits?
Not an Apple hater btw, I like their stuff but think its a bit overpriced.

Saw the second half of the presentation. Glad to see the updates to Apple TV, the addition of apps is very significant and I like the new remote and although I'm not a user of Siri on phone or iPad I could see myself using it for the TV. I expect to see BBC iPlayer and CurzonHome Cinema apps for example. I have 2 ATV3's and depending on UK pricing and app releases I might switch one

Phone updates are evolutionary, the improvements to the camera look very impressive. The force touch looks useful. Neither are enough on their own to get me to sell my 6 but I might be tempted to go for a 6S Plus.

Larger iPad will sell well especially to business, I stopped using my work laptop 4 years ago and used an iPad I'd bought myself. This will accelerate the trend. The new model will generate switches from other iPads and given the size of that market now that's significant for Apple. iPads and Minis getting sold/given away will bring new users into the Apple eco system

@footflaps interesting stats, the competitors can only compete on price and by selling phones at no profit margin they are doomed as other revenues like apps and games they do t have either

The iPad Pro is a bit like that really posh Chromebook thing - lovely tech, but with the wrong software and OS. I've got an iPad and it's great for games and casual web surfing. but I'm typing this on a Surface Pro 3 with BikeCAD, a decent 2D CAD program, Fireworks and my online order credit card system running in other windows.

Can't do that with the Pro, no matter how big the screen or pretty the keyboard. And the keyboard doesn't have a touchpad.

Can't be arsed sitting through the presentation - are existing Apple TVs getting any of the new stuff or are they being left for dead?

Yup, Apple stuff is priced very high, with big margins… but why lower the price to a point where they'd struggle to meet demand, only to then have less of a contingency buffer for when the inevitable lean times come for the company again in the future? Unless you're dripping with money, then I don't see the point in buying the latest anything from any tech company; buy “last season's” at a cut down price instead.

@disco I hear you but they can sell the stuff as fast as they can make it so they are pricing it efficiently. Also second hand value of Apple kit means cost of ownership is arguably less than competitors. I certainly felt that way for laptops, my Microsoft machines used to conk out after 2 years and be worthless whilst a MacBook lasted 7 years and ran pretty much the latest software, phone and iPads you can sell for 60% of purchase price after a year or more

@Graham there was no mention of compatibility with ATV 3 and no press comment so I am guessing not sadly. That would be a pity as a Jailbroken ATV2 can run apps so a 3 could if they opened it up, currently I run apps on phone and send content to ATV. My guess is some of the interface at least will make it over but clearly SiRi cannot work as no mike

@ben I find iPad very useful for work but most of what I do is email, document review and markup (eg with excellent iAnnotate), some report writing, custom secure apps for subscription news and data services. There where many occasions I would sit at my desk and use my iPad even with a desktop computer in front of me. I suppose it depends on what you need but for many people the iPad Pro is enough with occasional desktop use.

That's disappointing. I was hoping it would get a little love - even if it just opened up the ability to add more streaming services.

@graham let's see, I see no reason as to why they wouldn't open up more streaming services and apps. There may be an update when iOS 9 is released.

if they can jailbreak the new appletv and get Kodi running on it then I will definitely get one. I may get one anyway depending on its ability to handle connecting to my NAS.

I've not bothered with Plex for ages but if it works on the new apple TV and there is no Kodi then it might make me take the plunge

12" tablet and stylus? Yep, it's Apple blazing a trail AGAIN and definitely not copying any other competitor who definitely didn't do that in March 2014 http://www.techradar.com/reviews/pc-mac/tablets/samsung-galaxy-note-pro-12-2-1210001/review

Love that 'keyboard cover' too. What innovation! Oh... http://www.microsoft.com/surface/en-gb/products/surface-pro-3

Good job that no-one associated with Apple ever suggested that a stylus for use on the iPad represented a failure.

http://www.engadget.com/2010/04/08/jobs-if-you-see-a-stylus-or-a-task-manager-they-blew-it/

I may get one anyway depending on its ability to handle connecting to my NAS.

I think the existing Apple TVs can already connect to NAS drives can't they?

(I don't have a NAS but I can certainly stream stuff off my PC easily enough)

Funny really when you think about it the Ipad Pro success or not really hangs on others outside of Apple i.e. MS Office, Adobe Photoshop and IBM business software. The game is changing and Apple are starting to look more like a Lenovo and MS are going back to what they always did software.

To me 2015 feels like the tide has changed and MS is now the future again and Apple the past, like the 90's.

As a lifelong apple fan boy I am quite disappointed by the announcements.

The iPad pro should have been a large tablet but running a full OSX so it could compete with the surface.

Iphones were evolutionary but nothing great. Apple TV is too late to the party and too expensive compared to chromecast etc.

It's not like there was no good stuff announced - I'm sure I'll buy the new Apple TV - it's just that there was little to surprise me. Basically, all the rumours that have been circulating for months have been proved to be true.

The only thing that’s changed is everything

Really?! The Apple marketing machine is losing a lot of credibility for me 😕

MS is now the future again

Yet another new version of Office which is 99,9% the as the last 20 versions and another version of Windows with or without the task bar. Hardly cutting edge stuff....

Hardly cutting edge stuff....

Yet another new version of Office which is 99,9% the as the last 20 versions and another version of Windows with or without the task bar. Hardly cutting edge stuff

The same could be said for iPhones. If they were half the price they'd possibly have a similar market share that Windows has in computing.

Office 365 is hardly the same as the last 20 versions. Plus Apple are desperate to get it onto the ipad, because without it they are dead in the water at an enterprise level.

WIn10 is different as it will scale across all platforms.

Apple TV is too late to the party and too expensive compared to chromecast etc.

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Source: [url= http://www.bbc.co.uk/news/business-34198410 ]BBC report[/url]

@GrahamS How many of those users will get the new ones and have to shell out more cash and how many will go for the simpler cheaper alternative?

I dunno - but I think underestimating Apple's marketing power is a mistake.

As is saying it was "too late to the party".

The first Apple TV was released in 2007.
Chromecast was released in 2013.

isn't that sort of the point

I'm not knocking Office, I use it most days, but it's not 'leading the way'. 99% of features people use on a regular basis haven't changed in 15 years.

The market for Word Processors etc is a bit like online auctions, it favours one vendor so you have universal compatibility. I wouldn't say MS got it right first time, they just got big enough market share and managed to squeeze out all the competition at the time. Now it's just momentum keeping it there.

Apple TV is great, watching somebody trying to find a you tube video with the crap search function and the remote is quite funny.

^^^ I don't believe that graphic. Do sky, humax, panasonic, youview, etc have 4.3% between them?

I haven't looked in detail at Apple TV, but what does it allow me to do my Smart TV or Xbox360 can't?

iPad Pro is going to kill the laptop market below 600 quid, I'm not sure why you would bother with anything else?

Genuine LOL.

isn’t the iPad limited to working on 50meg images?

^^^ I don't believe that graphic. Do sky, humax, panasonic, youview, etc have 4.3% between them?

I've not read the Frost & Sulivan report but I suspect they are talking about the very specific "dedicated premium content streamer" market rather than the much vaster "everything that connects to a telly" market.

Apple TV is great, watching somebody trying to find a you tube video with the crap search function and the remote is quite funny.

The YouTube app is pretty appalling, especially the search.

It's much easier to search for videos on your phone/tablet and then just AirPlay them to the TV.

I already wish I'd bought an iPad Mini instead of iPad Air (only really use it for web browsing and games and it gets heavy quite quickly). I guess there's some niche usage cases for the Pro but I struggle to see the point for the home market. I'd rather a laptop than an iPad I had to use with a stand/keyboard.

iPhone 6s was as expected, still holding out hope for a smaller version come the iPhone 7

I haven't looked in detail at Apple TV, but what does it allow me to do my Smart TV or Xbox360 can't?

Currently, not much, other than play nicely with the rest of the closed Apple ecosystem.

I wouldn't say MS got it right first time

^This

In my experience, MS are playing catch-up not on bells and whistles of their office suite, but on cross-platform cloud/sharing. Google Drive is a superb implementation of a truly productive suite of business tools that offers easy collaboration and sharing which is so critical for business/enterprise and even personal users. Of course Excel offers much more power in a spreadsheet and Word has loads more that some people need for word processing, but the adoption of Google Drive instead of Office by so many colleagues and businesses in my line of work tells an interesting story for Microsoft that they've no doubt had to listen to.

Apple are neither as good as MS in terms of office productivity suite functions nor as slick and easy to use for collaboration/cloud as Google. After the fanfare of the new Pages, Numbers and Keynote a year or two back, they've gone quite quiet on it all in my opinion, and it comes as no surprise they've put their eggs in the MS basket.

Genuine LOL.

explain to me, why the home user, with 600 quid to spend on a laptop, would now buy a laptop?

explain to me, why the home user, with 600 quid to spend on a laptop, would now buy a laptop?

explain to me, why the home user, with 600 quid to spend on a laptop, would now buy a laptop?

explain to me, why the home user, with 600 quid to spend on a laptop, would now buy a laptop?

Much more versatile, better storage, better processor power.

I'd only buy an iPad after a laptop.

I guess there's some niche usage cases for the Pro but I struggle to see the point for the home market.

By calling it "Pro" they're obviously trying to crack the business/professional market

and how does this crack the market?

All companies automatically buy any product with the name 'Pro' for all their staff?

ah, nobody got fired for buying IBM but 400 ipads and a massive RSI claim later?

TBF it could be useful for sales reps or creative ad types, but it ain't going to take over for those of us who have lots of programs open and big screens. Heck in the O&G industry in most offices (outside of the ones in the dark ages) just about everyone are running dual screens. Likewise same in a lot of Government offices.

just about everyone are running dual screens.