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"The Meta AM is destined for ll riders who don't hold back when it comes to speed and aggressivity." (Commencal ad).
AGGRESSIVITY???
I still have no idea what 'Urban Proofed' is (Nissan I think)
[i]'Urban Proofed'[/i]
I didn't spot the 'r' in there on first reading.
Maybe the 11 riders its designed for know what it means?
In the intro to their recent tyre test, MBUK contrasted 'smooth' riders with so-called 'aggressive' riders - whom they considered would need tyres with sharply defined edges.
I basically took it to mean that 'aggressive' is another way of saying 'people who are complete numpties on a bike'
(Commencal ad).
Is the clue not in this.^
I'd assume it's been translated/written by a non native English speaker.
That's not an ad exec, it's a copywriter. And perhaps one that doesn't ride bikes.