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Looks like the usual bag of shit they come up with that's too gnarrrr for anybody who thinks it.
if a customer opens a Paypal case without contacting us first they will be automatically banned from all further purchases
WGAF that's what a county court claim is for I'm sure a judge would love to decide if they are comedy genius or not.
if a customer opens a Paypal case without contacting us first they will be automatically banned from all further purchases
I'm sure anyone who finds they have to take out a PayPal case isn't exactly going to be falling over themselves to deal with these clowns again.
Sound like a terrible company.. I wouldn't give them a penny.
I just read anus a brake arm.
Near enuff.
Have they produced anything other than a couple offs and a shed load of cad renders?
i had a Brooklyn Racelink and it was brilliant, so were Doc & Joe @Brooklyn - i do kinda like the ^ sick version.....apart from the company making it- they are a bit like Tesla but with beards and tats.
Have they produced anything other than a couple offs and a shed load of cad renders
Yes some t shirts saying the bike industry is shit and some self loving post that seem to support the opinion of others that the folks who frequent STW are all dickheads and aren't their target customers anyway.
Wonder if next time they release more detritus it will make the front page Of the STW website?
That design is exactly what I've been waiting for since a viable gearbox became available.
I would even buy a singlespeed version.
Yes some t shirts saying the bike industry is shit and some self loving post that seem to support the opinion of others that the folks who frequent STW are all dickheads and aren't their target customers anyway.
Basically this. They are actually a couple of foul mouthed nobheads, with some very odd narcissistic personality traits.
The irony is amazing - endless ranting & tirades of abuse, yet they get all shirty as soon as anything even remotely negative towards them.
Big mouths, small platform. I'm amazed people even consider buying a t-shirt, let alone a bike off them. They are hardly ground breaking leaders of change.
I see they got into the pages of Cranked, could be an interesting read.
What are peoples thoughts on their new frame, looks a complex thing to say the least!
My thoughts are that the link connecting the swingarm to the link driving the shock looks very small for the kind of loads it'll be taking. I reckonz either the link itself will break or at the very least it'll chew through bearings/bushings.
Edit: Other than the BB being in the sky, that Brooklyn Racelink STILL looks good. For a design that must be what, 15 years old, that's pretty impressive.
So the overall reviews aren't great then lol
I should think we're all tossers over here because they don't like that we think for ourselves (mostly), instead of buying into their kool-aid.
That website FAQ says 'we're a special bunch of ****s' like I've never read before!
I can guarantee they don't care.....they don't want 'squares' money.
I'd like to believe it'll be great - it's basically a rip off of this
SuperCo Silencer
Which was the lighter, racier version of the Racelink.
It's a great concept for a low maintenance [i]seasonaire[/i] bike that eats the rough. It ought to be great if they can deliver but as has been said above the Sick boys aren't really considering the average STWer a potential customer. I'm not sure I get it but [i]it[/i] sure is working for them.
What is working for them though?
In terms of having a company, its two guys in their houses, no stock (they even dropship t-shirts) using customer money to front orders of frames a frame-builder is making for them.
Their behaviour is getting worse, more posts about how far they have come (on Instagram?), how great they are and how the industry is complete shite and doesn't understand them.
I look forward to see how successful they are when they move to a business premises, actually stock-hold items / provide support and genuinely have a product for sale rather than using customers money to front orders.
The way they campaign to make public anyone that says anything they don't agree with is something I have never seen before - recent Instagram video calling out a customer because he gave a bad FB review, after 3 months of not receiving an item, and that's apparently ok? This is hilarious after their recent campaign to stop negativity, or is it just negativity if it is targeted at them.
I have recently removed them from Instagram etc as I moved from intrigue to them looking like genuinely pretty bad people with a gang of guys that follow / back them up no matter how badly they behave.
I did the same. Intrigue about an interesting new product but got bored of photos of people wearing their t-shirts on other companies bikes. Yawn...
What is working for them though?
I have been stunned by the media coverage. Two blokes decide to start a bicycle company. They have no bikes, nothing. Less than twelve months later I've seen their mugs on STW and Pinkbike plus they have thirteen pages in the latest Cranked mag and a double pager in this months MBR. Takes some front, I wouldn't know where to start, but they have certainly managed the promotion side of things rather well. I don't know how they are going to get on selling bikes but they may be t-shirt millionaires by this time next year Rodney
Rubber_Buccaneer - Two blokes decide to start a bicycle company
They haven't though have they, they have started a brand. OK, a brand that sell bikes but its not really a bike company is it? Its pretty clear that they aren't interested in the classic bike industry model so maybe they are looking at this totally different too. I could see this developing into more of a design agency style set up where they produce a multitude of different (possibly unrelated) products under the brand long before they settle into the traditional XC / Trail / Enduro / DH range.
So what we're saying is that they are a sock/tshirt marketing company.
I'm totally fine with that.
What they are is very good at modern / digital / creative marketing which can be applied across a large product range. I think it's foolish if they don't exploit that side of things.
I don't think anyone is doubting their ability to market themselves, most of the issue people have seems to be with how they conduct themselves towards others - the things they have done / are doing are not the usual hallmarks of a decent human being.
What they are doing isn't on, it's almost some kind of scare tactic - criticise us and we will expose you to our fans for ridicule.
criticise us and we will expose you to our fans for ridicule.
peanut gallery
how great they are and how the industry is complete shite and doesn't understand them
Well, I’m in the industry and I’ve never heard of them. Doesn’t sound like I’m missing much.
I think the OP should follow his heart. The STW faithful follow their heads and all end up riding the same bikes just with different colours.. so to that end, those who followed the likes of Brooklyn and bought into that, now can look back on what was a genuinely interesting time in mtb technology-all be it brief.
The dummy spitting here is predictably terrible and plays right into the ethos they seem to be cultivating. People are allowed to take risks. Why chose to piss on their chips? There’s room for everyone. The amount of handwringing that goes on here about the newest bikes from the big brands to me just shows how crazy the situation is. Just because someone wants to make a purchance with their heart isn’t a crime. I think it’s a good thing there are some people out there looking to disrupt things. Christ knows we don’t need to see another Santacruz out there.
Well, I’m in the industry and I’ve never heard of them. Doesn’t sound like I’m missing much
Really? Sounds like you need to refresh your industry sources. Or get a new industry. I’m joking I’m sure you’re a big deal at Go Outdoors or something (I’m joking calm down) but it’s statements like that that are a gift to the ethos of what these boys are doing. They’re not in this for a laugh as far as I can see, they both have families and responsibilities like the rest of us- unlike most though, they’re doing something about the issues in the ‘industry’ . Such classic Britishness to crap on success. Op, do it!
Yeah. Except these guys come across as unproven twonks.
Money where your mouth is and buy one.
Let us know how your 'purchance' goes.
they’re doing something about the issues in the ‘industry’
What issues?
Sounds like you need to refresh your industry sources.
Nah, I've just seen dozens - maybe hundreds - of companies come and go. If they stick round for a bit and do something interesting, then I might start to notice them.
Money where your mouth is and buy one.
Let us know how your 'purchance' goes.
Will do 🙂
Nah, I've just seen dozens - maybe hundreds - of companies come and go. If they stick round for a bit and do something interesting, then I might start to notice them.
Or just stick to something for more than two minutes...
[url= https://farm5.staticflickr.com/4512/36924956483_1042663f1f_k.jp g" target="_blank">https://farm5.staticflickr.com/4512/36924956483_1042663f1f_k.jp g"/> [/img][/url][url= https://flic.kr/p/YfW47K ]Sick Bicycles - Gnarcissist Luxe[/url] by [url= https://www.flickr.com/photos/37582372@N07/ ]Southern Enduro / QECP Trail Collective[/url], on Flickr
OP I have one of the Ti Gnarcissist Luxe (29er) and love it. Any questions let me know.
Really? Sounds like you need to refresh your industry sources. Or get a new industry. I’m joking I’m sure you’re a big deal at Go Outdoors or something (I’m joking calm down) but it’s statements like that that are a gift to the ethos of what these boys are doing.
That moment when a post goes way out of its depth. Ben is more niche than these guys could dream of being
That moment when a post goes way out of its depth. Ben is more niche than these guys could dream of being.
Cool story. “I’m in the industry and I’ve never heard of them.. I’m not missing much” is a surprising and arrogant statement imo- it’s a funny way to throw shade on another company who have arguably had a significant media presence in the last 12 months, I’m sure he’s a big deal in his niche industry though. It’s staggering why so many people won’t entertain something different in this supposedly progressive sport and it’s poor to see that attitude from someone so respected if I’m led to believe the lovely brown nosing of your post there.
The same attitude crops up when ppl mention Brewdog. Two guys who now own a billion £ company whilst all around people are falling over themselves to take the piss. I’m sure they’re losing sleep about that.
Brewdog are a pretty shitty company though, exploiting the people who made them big and using their cash to crush smaller businesses.
Yeah it is a cool story - Ben MAKES stuff. He doesn't just create a "media presence" on the back of a small quantity of stuff made by others.
Other than head angle and media guff, I struggle to see how Sick is any different to the many many other bike "companies" that have done that.
[url= https://farm5.staticflickr.com/4567/38557091521_cff258167e_b.jp g" target="_blank">https://farm5.staticflickr.com/4567/38557091521_cff258167e_b.jp g"/> [/img][/url][url= https://flic.kr/p/21Kab12 ]IMG-20171002-WA0112[/url] by [url= https://www.flickr.com/photos/37582372@N07/ ]Southern Enduro / QECP Trail Collective[/url], on Flickr
[url= https://farm5.staticflickr.com/4583/38557090331_ed5cb30212_h.jp g" target="_blank">https://farm5.staticflickr.com/4583/38557090331_ed5cb30212_h.jp g"/> [/img][/url][url= https://flic.kr/p/21KaaDv ]IMG-20171002-WA0113[/url] by [url= https://www.flickr.com/photos/37582372@N07/ ]Southern Enduro / QECP Trail Collective[/url], on Flickr
A couple more with me in for scale, I'm 5'11 and the frame is a large.
I think the best anti factory/anti industry approach i’ve seen in the bike world was when S&M bikes/Chris Moeller first started in bmx in an era of nylon race gear.
I don’t think the **** you attitude works in mtb it all gets a bit diluted by the techy geekiness of geometry/materials/components etc rather than the simplicity of bmx and it’s ‘street’ origins.
The prices tend to be higher for mtb’s so you do want the company support behind it rather than a fu attitude.
I think the companies that strike the balance between being ‘hardcore/anti factory/rider owned’ are people like Curtis, BTR, Brooklyn (when they were in business) etc - and also to a degree are Transition. They all have the anti factory image, produce good designs and have good after sales support.
“Brewdog are a pretty shitty company though, exploiting the people who made them big and using their cash to crush smaller businesses”
I rest my case. Ffs STW. I’m done haha.
The guys defending them here are missing the point that most people have raised and are trying to explain yet again that it's because people 'don't understand' or are 'negative' but are avoiding the obvious - the owners behaviour, like Donald trump supporters.
What do you think about how they conduct themselves? you can maintain the marketing ethos without behaving so badly to others. - it's at the point where if you made an order, it didn't arrive, no email response from them that you would just leave it out of fear of reprisal and public shaming.
Cool story. “I’m in the industry and I’ve never heard of them.. I’m not missing much” is a surprising and arrogant statement imo
Possibly, yes. But 'the industry is broken and we're here to fix it, we're sticking it to the man' is also a rather arrogant statement. I've heard that before too 😉
I still haven't worked out what is broken about the bike industry that they're going to fix, and how.
I have no issue with how they conduct themselves. It’s their choice and I’ve not seen anything without a tongue firmly in their cheek. Should they just bend over and take all the hate? Is that your solution?
Twice now something has been brought up about a ‘missing tshirt’ which when I watched a live video they hosted- as they update most days- was resolved with good humor, they customer in question was as far as his responses showed, was happy. Public shaming is a hell of an allegation. Got any sources there?
The guys defending them here are missing the point that most people have raised and are trying to explain yet again that it's because people 'don't understand' or are 'negative' but are avoiding the obvious - the owners behaviour, like Donald trump supporters.
It's very easy to criticise people for following the dream, putting their head above the parapet. Like any new business they need to find their place in the market.
They appear to be as easy target for internet bullies but when they stand up for themselves the internet bullies don't like it.
I like their products and pleased they are confident in what they do, try some new ideas and mix new ideas with old ideas.




