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You know she actually rides bikes, also probably faster than [s]99%[/s] 100% of people here
FTFY. I think you were too kind. The handful of pro downhillers who are actually faster then Rachel Atherton are too busy training and riding to waste time on STW 😀
Yeah, STW does nothing to promote equality and sex-equality ❓
Sometimes I wonder whether I am from a different planet to some people, and better off for it.
Because it is easier to lazily re-post something that was on Twitter to get loads of clicks, than it is to make an effort to promote positive images of cycling.
A lot of effort was put into the last thread IIRC. And you don't know what else people do when not on STW do you?
Yeah, STW does nothing to promote equality and sex-equality
How many women have been on the cover? If STW want to sand up and make a positive contribution do it, but bitching about to get clicks is pathetic.
Does one develop mega hotness from riding one of these e-bikes? Can I pretend I'm a hot babe whilst shredding the gnarrr?
Or perhaps these companies are sneering at their (potential) customers ie you're too old grandad but ride an e-bike (cos you're so old that you remember Playboy bunnies) and hot 20 year olds will throw themselves at you. Win win.
How many women have been on the cover?
Quite a few from the looks of things.
Is that the only metric? Are we done now?
Can I pretend I'm a hot babe whilst shredding the gnarrr?
No need to pretend surely?
If STW want to sand up and make a positive contribution do it, but bitching about to get clicks is pathetic.
Why assume it was only click bait? Why couldn't Adele have felt genuinely about a subject? Why aren't any of the rest of us feeling genuinely about it?
I am hot much of the time thanks to a broken body thermostat!
I am hot much of the time thanks to a broken body thermostat!
Wear less clothes and hang around in a draughty exhibition hall? That might help* 😉
*For the hard of understanding - This is a joke.
😀
ooooo a social media storm - who gives a **** what twitter says
philxx1975 - MemberThe marketing genius has been missed by many.
If you mean the old "no such thing as bad publicity", it's always been something idiots say tbf.
This is just hilarious.
Hopefully they'll come up with some lower-budget options too. I suggest calling them the Razzle and the Knave.
Can I have a job in marketing please Specialized?
You know she actually rides bikes, also probably faster than 99% of people here. Her sponsorship is not to do with looks. If you hadn't noticed they do also sponsor several other people who also happen to ride bikes.
Of course, and not wanting to belittle her riding whatsoever. Fairly sure that marketing execs rubbed their hands together though when they saw a rider like her (looks [i]and[/i] ability). The same could be said for many others, male and female.
Hopefully they'll come up with some lower-budget options too. I suggest calling them the Razzle and the Knave.
I'll look forward to the "Riders Wives" Special. 😉
PMJ, I think you meant this magazine,
😆
Dammit. Missed that edition!
MBUK used to have it.I'll look forward to the "Riders Wives" Special.
http://road.cc/content/news/184517-specialized-confirms-controversial-playboy-e-bike-wont-be-sold
US bike brand Specialized has confirmed to road.cc that the controversial limited edition Playboy electric bike it unveiled at a bike show in Berlin earlier this month will not be on public sale because “it does not align with our brand values.”The Morgan Hill, California-based company had been accused of sexism after pictures were circulated on social media the weekend before last of two women dressed as Playboy Bunnies promoting the bike at the trade show.
Some 40 examples of the black and gold e-bike were offered for sale on the German market. But in an emailed statement, the company told road.cc today: “‘The Limited Edition Turbo in collaboration with Playboy will not be sold.
“We are a brand for all riders and acknowledge this brand partnership does not align with our values.”
Specialized had already apologised for the PR stunt, with chief marketing officer Slate Olson saying the brand “stands strong with female riders and we do not support the objectification of women in any way, in any region.”
The company added that “this market activation was carried out locally by the regional marketing manager, and was not discussed with or approved by our global marketing team.”
My question is... would Mike have posted this if the brand in question was Santa Cruz? 😉
Haven't read the thread btw - life's too short
Another humiliating climbdown from Spesh, hooray!