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I've seen this so many times now I'm thinking I might buy one and have done with it 
Im out till they get a rooster
Bike helmets are "so bulky", but this bulky neck-warmer, no, that's fine...
I know, it was bulkier than a helmet.Bike helmets are "so bulky", but this bulky neck-warmer, no, that's fine...
I imagine they will be designing spd compatible cork wedgie heels next.
All about the style I guess..
After all they are women, with no rooster. Style over function and all that.
It's weird how this is 'trending' again..
It's a year or so old isn't it?
I've had several folks drop it on my FB wall...
Anyone else wonder why everyone is raving over it? It's a warm scarf in the summer and won't save you from direct unexpected impacts. IMO it's toot as Sir Sugar would say.
The way I look at it is that over the last year I may have taken a couple of tumbles on my commute (partly off road and me just being daft) if it sets the thing of thats it you have t buy another one - at €399!!!!
May seriously consider it when i reach either sensible old age or ridiculous wealth - neither looking very likely atm!
Edit I do notice some insurance companies will refund part of the cost of a new one . . . But I doubt falling iff because you were being daft would be covered!
inflatable roads and car bonnets are the future
It must be good, it featured in an article in the Daily Fail today. That paper always states the truth.
Personally it appears to be the most pointless piece of bike apparel I've seen. I'd get through half a dozen a year, wouldworkout a tad expensive not to mention hot in the summer.
It does look pretty bulky!
€10,000,000 investment? what did they do with the other €9,999,995?