Have you seen it, I can't find a web version to post.
Man in slick 4x4 arrives home to find a dodgy guy in his garage who then takes off on a bike, riding crazily through city streets and down stairs while being chased by driver, cut to top of a mountain and a base jump.
Turns out to be his crazy alter ego or daredevil twin or some such BS.
I know what it is supposed to represent but seems a bit close to the edge, considering current driving attitudes. I also thought there were rules about this featuring this kind of storyline in ads too.
Anyone else feel the same?
Know the best way of challenging this?
Shall I get my coat?
No, it's fine, the cyclist wears a helmet so the ASA will be happy - also don't think he's seen more than 50 cm out from the "parking lane" at any point, so it's all good.
But where oh where oh where is the cyclists Hi-Viz.
Cyclists, they bring it upon themselves they really do.