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Hype hype! Incoming...
 

[Closed] Hype hype! Incoming! New standard alert

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All the hype. All the tin foil hats.

And it's just a helmet...

https://www.bikemag.com/gear/apparel/helmets/bontrager-introduces-wavecell-helmet-technology/

EDIT: A bloody expensive one too!!! $300 for an open face lid? I'm ooooout.


 
Posted : 19/03/2019 9:51 am
 PJay
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That's rather dull; we're still waiting the announcement on the Bontrager websites.


 
Posted : 19/03/2019 9:59 am
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Wow, that is seriously underwhelming


 
Posted : 19/03/2019 10:03 am
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You design a helmet so there is more chance that if you fall of you'll be able to carry on riding as you always have then claim it changes everything forever. Where is the logic in that, surely it's been designed to keep everything the same, well your brain anyway.


 
Posted : 19/03/2019 10:13 am
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A return to vertically adjustable quill stems, says he hopefully.


 
Posted : 19/03/2019 10:45 am
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A day early?


 
Posted : 19/03/2019 11:03 am
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disappointing

although a good move


 
Posted : 19/03/2019 12:04 pm
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WTAF


 
Posted : 19/03/2019 12:06 pm
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650A


 
Posted : 19/03/2019 12:10 pm
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If that is actually it, then their copywriter/marketing manager really needs to have a word with themselves.


 
Posted : 19/03/2019 12:13 pm
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Lets hope that STW are suitably sarcastic when the news is posted on the front page.


 
Posted : 19/03/2019 12:20 pm
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Oops, wrong thread


 
Posted : 19/03/2019 12:31 pm
 DezB
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[img] [/img]

And it’s just a helmet…

Man, I've gone n binned all my bikes in readiness! No way it's just a helmet! 🙁


 
Posted : 19/03/2019 12:41 pm
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The date on that image has been changed twice! Originally said 18th, then 19th, seems this morning they changed it to the 20th, perhaps on the back of SC launching the Megatower, which will surely grab way more attention than a helmet... Bad news for Trek/Bontrager is it was already out in the open today...


 
Posted : 19/03/2019 12:48 pm
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what a f'kin letdown.


 
Posted : 19/03/2019 3:17 pm
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A lesson in how one instagram post can become the best bit of cycling marketing in 30yrs......

Massive over hype.....


 
Posted : 19/03/2019 4:01 pm
 DezB
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Helmets are about as interesting as puncture repair kits. You (well most riders) have to have one, but you don't actually ever want to use it. So how they can hype this in such a way, I do not know.

Something interesting is coming tomorrow, I bet... something else...


 
Posted : 19/03/2019 4:28 pm
 PJay
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Trek's Wavecell page has now gone live (it wasn't accessible when Bike Magazine posted the link; I think they may have jumped the gun somewhat by posting the announcement before Trek) - https://wavecel.trekbikes.com


 
Posted : 19/03/2019 7:23 pm
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Well that’s just shit. I’ve never felt under helmeted


 
Posted : 19/03/2019 7:48 pm
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Why does the 'commuter' wavecell have so few vents? Madness!


 
Posted : 19/03/2019 7:49 pm
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naughty bike mag, we've been sworn to secrecy until tomorrow!


 
Posted : 19/03/2019 7:50 pm
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Why does the ‘commuter’ wavecell have so few vents? Madness!

Because it is

 e-bike approved


 
Posted : 19/03/2019 7:58 pm
 PJay
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naughty bike mag, we’ve been sworn to secrecy until tomorrow!

The [url= https://www.trekbikes.com/gb/en_GB/?clear=true ]Trek UK homepage[/url] is still heralding "Cycling's most important change in 30 years" to be announced 20/03/19 and "Be the first to know" but supplying your email address; the UK appears to have missed the boat.

I was intrigued by "Trek and Bontrager have partnered with WaveCel to create a helmet technology..." If you Google Wavecell, hidden amongst the pages of Trek/Bontrager bumpf there is a [url= https://wavecel.com/ ]Wavecell.com[/url] so it looks like Wavecell might not be a Trek development; have they bought them out or bought some sort of exclusive license?

--- Edit ---

From the FAQ - Currently, WaveCel is available exclusively in Bontrager helmets.


 
Posted : 19/03/2019 8:14 pm
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The Trek UK homepage is still heralding “Cycling’s most important change in 30 years” to be announced 20/03/19

All of the helmets are on the uk site now. Why all of the hate? Surely improving the safety of helmets is a good thing?


 
Posted : 19/03/2019 8:19 pm
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Wahoo! I guessed right! Take that y'all...


 
Posted : 19/03/2019 8:33 pm
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Is disappoint.

Was out on the bike for several hours today. Wondering what could be so startling was one of the thoughts rattling around.

I came to the conclusion that if

Everything else is history

then it could only mean an end to satan's chain mangling device, the derailleur. That would be history.

Still disappoint. 🙁


 
Posted : 19/03/2019 9:06 pm
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Why all of the hate?

Not seeing any hate here, more disappointment that it's nothing really all that ground breaking. The associated ridicule is deserved after Trek having, it seems, massively overhyped this.


 
Posted : 19/03/2019 9:17 pm
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I like to feel i played a crucial role in the overhypery


 
Posted : 19/03/2019 9:58 pm
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Just had the email from Trek and it is Wavecell helmets. Not quite as ground breaking as I expected.


 
Posted : 19/03/2019 11:36 pm
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Waves. Sells.

Maybe that's their thinking?


 
Posted : 20/03/2019 12:34 am
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I actually got more excited (in an angry way though) when I rode though an orange dog turd earlier.

I think the lay 30 can rest safe. Bugger all had changed.

Seriously Trek, who came up with all this BS? Even by bike industry standards this is pretty uninspiring...


 
Posted : 20/03/2019 6:57 am
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Just had the email from Trek and it is Wavecell helmets. Not quite as ground breaking as I expected.

Better the ground than your head and that’s thanks to wavecell! The most important advance in cycling since the wheel.


 
Posted : 20/03/2019 7:46 am
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It's a big step in the right direction. I've been saying for years that EPS isn't fit for purpose as bicycle helmet material.


 
Posted : 20/03/2019 1:19 pm
 DezB
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I’ve been saying for years that EPS isn’t fit for purpose as bicycle helmet material.

Bollocks! Car-> head interface; tree-> head interface; road-> head interface; metal fence-> head interface* etc... Still here, not brain damaged. That, I'd wager, is something properly fit for the purpose for which I purchased it!
I will not be replacing any helmets with overhyped, overpriced, undervented, wavecell bullshit. 😀

*In case of pedantry (ie. not recognising that I am replying to the post above): All protected by EPS helmets.


 
Posted : 20/03/2019 1:26 pm
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CBA writing it all out again so here's where I explained my problems with EPS based helmets: https://singletrackworld.com/forum/topic/a-helmet-that-looks-like-it-has-actually-been-designed-for-cycling/


 
Posted : 20/03/2019 2:01 pm
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Oh...

https://twitter.com/roadcc/status/1108815036812656640?s=19


 
Posted : 21/03/2019 8:41 pm
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"says MIPS" who are the only people who say MIPS does good as far as I know. Independant testing on MIPS found the evidence to be inconclusive and some people have actually suffered greater injury because of it.


 
Posted : 21/03/2019 9:25 pm
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I'd buy one if I had the cash to hand. More protection for the same amount of inconvenience always a good thing, even if it comes with extra hype. I can ignore that.


 
Posted : 21/03/2019 10:33 pm
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So wtf actually is it? From what I can see the helmet still appears to be eps but with their new liner. Which does what? Direct competetor for mips?


 
Posted : 22/03/2019 1:03 am
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“says MIPS” who are the only people who say MIPS does good as far as I know.

Plenty of good research on MIPS, plenty of evidence of rotational injury from conventional helmets


 
Posted : 22/03/2019 9:10 am
 qtip
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“says MIPS” who are the only people who say MIPS does good as far as I know

They make some good points about the dubiousness of the 'statistics' being bandied about by Trek's PR department though.


 
Posted : 22/03/2019 9:48 am
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So what does the research on MIPS actually say?


 
Posted : 22/03/2019 10:14 am
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That rotational effects from helmets are real and that the MIPS design reduces this. This came from research by a chap called phillips. IIRC an independent researcher who designed the slip plane then it was commercialised.


 
Posted : 22/03/2019 10:18 am
 DezB
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Are there figures for how many people have actually suffered serious injury or death from head injuries whilst wearing a cycle helmet?

As the massive over-hype for this shows, it's about marketing first, safety second.


 
Posted : 22/03/2019 12:11 pm
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Not that I have seen. Real evidence is actually very poor with loads of very poorly designed bits of research that are not valid and loads of very widely different conclusions. Not one piece of research I have see gets anywhere near the gold standard and most is simply worthless.

One Piece I saw ( low countries,) testing using whole body dummies in OTB situations found 30% of injuries could be attributed to rotation effects caused by helmets and this concept is one of the explanations for the way that as helmet use goes up head injury rates do not come down. TRL in the UK found the rotational effect, concluded it had the possibility of causing injury and then without any proper reasoning stated it was irrelevant.

One of the real problems in the stats used is they tend call it a major head injury if you are kept in hospital overnight. Most of these are actually minor injuries ie those with no lasting effects where people are kept in overnight for observation. the limitation with this approach is that minor and major head injuries have different causal mechanisms


 
Posted : 22/03/2019 12:19 pm
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