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Didn't seem to be this much fuss at STW towers for Dalby XC World Cup and that was almost at the front door whereas Bill is a good drive away. Why? Is STW turning MBR or is it just so they can get a "big" road trip in?
Personally even though downhill is generally more exciting I still have far more in common with XC racing so disappointed that this didn't get the same sort of hype. IME.
And having seen the Eurosport coverage of Dalby I thought the racing was interesting and it was a superb course.
Just my penny worth.
You may find XC more exciting, but for the masses DH is the stuff to watch. So from a purely business point of view it makes more sense to do a feature on that. And I'm pretty confident the STW individuals also find DH more exciting to watch and would like to go there whether it was "for work" or not.
Also FW is an established event/venue known for being a good crack and having a fun atmosphere etc