Topic starter
F1's Haas team's new sponsor Rich Energy have provided the classic JPS black and gold livery for their 2019 cars and their logo is almost identical to Whyte's. For a minute I thought, hang on, Whyte have sponsored a F1 team, WTF? But the logo is only slightly different, perhaps even more bizarre. I mean, it's not like the logo is based on some classic emblematic reference, is it?
Posted : 07/02/2019 9:23 pm
Don't bother posting pics - we'll just use our imaginations :p
Posted : 07/02/2019 9:29 pm
Page 11. I guess the courts will decide. Due to be heard next month.
Posted : 07/02/2019 9:38 pm
Topic starter
It's not even a particularly good logo, so beats me why Rich Energy just nicked it.
Posted : 07/02/2019 9:42 pm
Being discussed over on auto sport.
https://forums.autosport.com/topic/211627-what-is-rich-energy/page-17
Oddly Jon Whyte was a suspension designer with the former Benetton F1 team..
Posted : 07/02/2019 9:45 pm
I dun a fing for the lazy
Maybe the extra weeny little antler bits will mean Rich will get away with it?
Posted : 08/02/2019 9:47 am
That energy drink set-up (and its CEO) is bizarre to say the least.
Posted : 08/02/2019 10:04 am
Certainly a copyright infringement but for trademarks, depends on what classifications they are registered in and whether there's a potential conflict and there's "passing off" i.e. Whyte would have to show its a detriment to their sales to be able to make a claim. Often these things are resolved with a licensing agreement.
Posted : 08/02/2019 10:05 am
If whyte move onto energy drinks there’s an issue. If Rich want to sell a bike, same. Otherwise it probably won’t be an issue. Is not uncommon.
Posted : 08/02/2019 10:23 am
If anything it could be beneficial to Whyte Bikes, millions people could see the Rich Energy Logo on the F1 cars then subconsciously spot it when looking for a radgnar UK trail shredder and buy the Whyte 'cos they sponsor F1 innit, so must be brilliant
Posted : 08/02/2019 10:26 am
Otherwise it probably won’t be an issue
I think ATB Sales have a different opinion. See [url= https://singletrackworld.com/forum/topic/bizarre-logo-coincidence-rich-energy-and-whyte-bikes/#post-10476669 ]here[/url].
Posted : 08/02/2019 11:08 am
On top of the blatant logo infringement..
No compromise. Keeping you going 100 times longer.
How do they quantify that?
Posted : 08/02/2019 11:11 am
Rich Energy have a £50m manufacturing facility and are now sponsoring an F1 team. UK based yet no-one has heard of them or purchased their drinks. Where on earth are they getting their money from?
Posted : 08/02/2019 11:19 am
...EU refund of the money that we could have got to fund the NHS...
Posted : 08/02/2019 11:28 am
Less strange things have happened than
A company making it look like they have the cash to buy an F1 team then getting all high profile by advertising all over the shop on a high speed advertising board seen by billions and eventually making or having the money to buy am F1 team through by sheer prospecting...
Invariably the fly by the seat of your pants never seem to lose their millions even when bankrupt
Posted : 08/02/2019 11:38 am
Rich Energy have a £50m manufacturing facility and are now sponsoring an F1 team. UK based yet no-one has heard of them or purchased their drinks. Where on earth are they getting their money from?
Prince Philip, Amber Rudd and some Lizards.
Makes you think..
Posted : 08/02/2019 11:38 am
The CEO is quite a character! Wouldn't look amiss in the MTB world to be honest. Riding a single speed Jones and hanging out with Taz & Brant.
The numbers don't stack up though- check out filling for 2018 on Companies House.
I imagine he's old money and it's a hobby. That said, he's only got 3 companies listed on Companies House, 2 of which are linked to Rich Energy and 1 for 'Wise Guy Boxing' which doesn't give you any results online despite being a Computer Consultant
firm. They are a UK brand, claimed to have sold 90 million cans, but I've never seen or heard of them. Tin foil hat's on guys
Posted : 08/02/2019 11:53 am
Where on earth are they getting their money from?
Posted : 08/02/2019 12:01 pm
How much to be a main sponsor for an F1 team. £25m per year? This is odder than an odd thing from Oddville.
Posted : 08/02/2019 12:14 pm
Riding a single speed Jones and hanging out with Taz & Brant.
I knew there was money in the trousering business.
Posted : 08/02/2019 12:16 pm
1 for ‘Wise Guy Boxing’ which doesn’t give you any results online despite being a Computer Consultant
The company is probably so he can take on IT contracts, one man band type thing, I reckon. Pretty common in the IT world.
Posted : 08/02/2019 12:19 pm
150 other businesses registered at that office only 265 quid a desk
Posted : 08/02/2019 12:37 pm
No compromise. Keeping you going 100 times longer.
How do they get away with that? Easy, Redbull gives you wings!
Posted : 08/02/2019 1:19 pm
Joe Saward was also confused where the money trail was when Storey was allegedly looking to but the whole team.
https://joesaward.wordpress.com/2018/02/21/force-india-or-whatever-it-will-be-called-soon/
Posted : 08/02/2019 1:43 pm
Anyone know what happened/is happening re the court hearing? Thought it was due to be decided early March but my Google skills are failing me.
Posted : 21/03/2019 11:21 am
Don't know about the court case but I would bet £10 that Frank Stronach is the money behind it. https://en.wikipedia.org/wiki/Frank_Stronach. Its right up his (bonkers) street.
Posted : 21/03/2019 11:47 am
They were still using the logo at the Australian race.
Posted : 21/03/2019 12:17 pm
Judgment is due 1st May 2019.
Apparently ATB have been trying to get Rich Energy/William Storey to attend court for a couple years now (hence IP- 2017). I don't see how RE could win this over Whyte. Still, RE have continued to produce their product with the logo (40,000 can delivery recently). Good thread here too- some major sleuthing from one poster.
Posted : 21/03/2019 1:06 pm
...and the verdict is in (Whyte won, but Rich Energy might appeal):
Posted : 14/05/2019 8:03 pm
Oh it was a copyright claim, not a trade mark one.
Posted : 14/05/2019 8:41 pm
and the verdict is in (Whyte won, but Rich Energy might appeal):
Amusing judgement. Judge not particularly impressed with the reliability of Mr Energy Drink's evidence, and some telltale metadata on the 'old' documents they were using to suggest an earlier design process...
Posted : 14/05/2019 9:15 pm
Quite an entertaining read. Surely they’d have to be barking mad to appeal....oh, hang on...😄
Posted : 14/05/2019 10:00 pm
That drink sounds Sick!
Posted : 14/05/2019 10:06 pm
Wow. That's a helluva a read. Thanks for posting.
Posted : 14/05/2019 10:52 pm
If I weren’t in a hotel room away with work either nothing on tv I wouldn’t have read that.
Basically sounds like the Rich energy guys have copied the logo but thought they’d get away with tweaking a couple of bits - but have come very unstuck. They also haven’t prepared well enough for the court case and have been embarrassed.
Posted : 14/05/2019 11:16 pm
Brilliant stuff. My favourite bit being..
He had a tendency to make impressive statements, which on further investigation or consideration were not quite what they seemed. For example, when Mr Wyand in cross-examination tried to understand his evidence about the sales figures of Rich Energy drinks, and put to him that he had been quoted in the press in February 2019 as saying that the First Defendant had produced 90 million cans, Mr Storey explained that it had produced 90 million cans, but had not yet filled and sold them.
Posted : 14/05/2019 11:20 pm
Third defendant raised an invoice for £50,000 for some PDFs of sketches. I'm in the wrong business. Oh, wait...
Posted : 15/05/2019 9:08 am
Love the fact they worked backwards after stealing the logo to make it appear that they somehow ended up there through sketches. It's within 7% of the Whyte logo, plus some extra antler bits. The tenuous link to Richmond Park and the stags is laughable.
So many lies in there and I'm so glad that they were called out on it.
Third defendant raised an invoice for £50,000 for some PDFs of sketches.
All seem to be Stoweys friends, common theme with his companies. Probably no money actually exchanged. The designs consultancy still has the Rich energy client/portfolio on their website.
Posted : 15/05/2019 11:19 am
"Imbecilic" 😀
Interesting read. The comments about Whyte are great - Turned up, were very helpful to the court and gave credible evidence. The rest... well!
Posted : 15/05/2019 12:25 pm
That was the first court proceedings/final judgment I have ever read - and it was fascinating! Would love to meet the judge, he/she sounds fantastic.
What a bunch of absolute shysters Rich are!
Posted : 15/05/2019 12:27 pm
Maybe instead of weeing in shoes we should be helping to fill their 90m empty cans.
Rich Energy- Owned by Antlers
Posted : 15/05/2019 1:56 pm
How bizarre.
Great publicity for Whyte, and good luck to them!
Posted : 15/05/2019 9:47 pm
Well that was an intersting read. I read bits of the judgement and the autosport article earlier in the link. What an earth are Rich Energy up to!!?? How can they fund the Haas deal? All very shady and links to IofM tax company etc etc. They really do sound like Sick bikes but on another level.
Posted : 15/05/2019 10:42 pm
https://www.crash.net/f1/news/921806/1/haas-drops-rich-energy-stag-logos-canadian-gp
"Whilst we own the stag trademarks & registrations worldwide Inc Canada we don't want any media circus for team whilst we contest baseless case with @WhyteBikes & win"
Posted : 07/06/2019 11:19 am
Rich are getting some shit on Twitter over this. Water off a duck's back, I should imagine though.
And... has someone actually found photo of a guy from Rich Energy on a Whyte bike with someone wearing a Whyte jersey? Surely not 😆
Ah it's the driver of the Haas F1 team , superb!
Posted : 07/06/2019 11:24 am
And despite all of this, it still seems to be pretty much impossible to actually buy a (filled) can of Rich Energy drink.
Posted : 07/06/2019 12:42 pm
This will make a great story one day when all the details are understood! Do they actually have any money that they're giving to Haas, or are they just stringing them along with promises? There obviously isn't an actual product i.e. cans of energy drink available for sale. If they [I]do[/I] have the funds to sponsor an F1 team, surely they are capable of a (limited) launch of a soft drink product? Who runs RE? Just a millionaire playboy having a laugh? What are Haas actually getting out of this arrangement? Is the logo thing all a bizarre coincidence or a deliberate attempt at "any publicity is good publicity"? I probably actually would buy a can of RE now if I saw it in a shop, just for lulz!!
Posted : 07/06/2019 12:55 pm
Rumour has it that Haas’s 2020 title sponsor will be Sick Bicycle Co.
Posted : 07/06/2019 1:00 pm
Thought you could buy off Amazon?
Posted : 07/06/2019 1:00 pm
apparently so!! the reviews are quite funny 😃 maybe they did actually make a few cans then!
Posted : 07/06/2019 1:17 pm
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