I'm sure Wiggle knew what they were doing when the decided to introduce this stuff as their own brand butt cream.
Bought it as it was cheap and I'm only using it on the indoor trainer whilst I try to get myself back into cycling. (Lost the mojo completely since May last year 🙁 )
It's strange stuff - more waxy so lasts a while but the 'best' things are it has a menthol tinge like the old Assos used to and it also smells like a mixture of GT85, WD40 and the garage your dad used to strip his car engine down in (if you're old enough to remember this)
I bet it's no accident that it has these 'qualities', but it also seems as good as any I've tried so far so will stick with it for a while.
Worth a tenner if you're around 45+ and remember the old times 😀