Video – Mega by Day, Mega by Night

Press Release by Chain Reaction Cycles:

Mega by Day, Mega by Night, a short film that embodies everything that’s epic about the world’s most chaotic race.

Filmed at the iconic Megavalanche event in Alpe d’Huez, Chain Reaction partnered with Cut Media for the gruelling shoot. Instead of the typical bombastic crashes and 100m slides, the team were inspired by the course’s varying terrains and how they symbolise the different experiences of riders.

The edit captures rising stars Louise Ferguson and Ronan Dunne taking on the changing terrain of the 21.6km track as it moves from glacier to rugged singletrack.

Shot during the day, deep into the night and during the event itself, the film encompasses the different worlds in which mountain bikers ride. At peace, on the edge, together, and alone.

“The Megavalanche is one of the world’s most iconic mass-start events, packed with crashes, camaraderie and bar-to-bar racing,” said Chain Reaction’s content lead, Matt Cole.

“While we’ve all seen plenty of POV GoPro footage, crash reels and vlogs from the event, we wanted to shine a light on what it really feels like to be a mountain biker. It was an incredible project to be a part of and working with the guys at Cut Media is something we’ve wanted to do for a long time.

“Mountain biking is what we do, and this was an incredible way to capture what it means to us as riders.”

Ross Demain

Ad Sales Manager

Ross pairs his childlike excitement for bikes with a complete disregard for the wellbeing of his ribs, or his rims. Best known for riding cheeky trails, his time is also spent trail building in his local woods, drinking beer, eating pies and entertaining his two children.

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