When Formula wanted to shoot a video about mountain bike media, they came and asked us here at Singletrack Towers lots of questions. And we gave them lots of answers – about the history of Singletrack and the future of mountain bike publishing…
Yep, is it all bloggers vs publishers? Influencers vs personalities? Have big, corporate publishers and web giants edged out the small publishers and independent writers? Or has digital printing and the likes of WordPress helped democratise publishing and helped the smallest of thoughts get a place to tell a message?
Italian fork and brake giant, Formula, has been touring the UK filming a video series that looks behind the scenes of the British mountain bike scene. For a small country with reasonably limited terrain, Britain has been very influential in the mountain bike world and Formula has been keen to document some of it.
In Formula’s travels, Vittorio from the brand, has visited and chatted to Chris Porter at Geometron, sponsored EWS racer Joe Barnes and on this leg of the trip, they spent a day with us at Singletrack, seeing where the, ahem, magic happens and quizzing Chipps on everything from the history of Singletrack to the future of mountain bike publishing.
It’s 14 minutes, but you weren’t going to do anything else this afternoon, were you?
Can’t see the video? Click here
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The rest of the series is good too. See Joe Barnes’ man-shed, and Chris Porter’s trade secrets from the downhill world cups.
What do you reckon? Is Singletrack still doing it right? Is it time to prepare for the bloggers and the vloggers and the podcasters? Or is printed paper still king in your world for trusted information?
For more details on Formula’s VLOG series, check out this link.