The History of Singletrack and more. Formula’s Video Interview.

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When Formula wanted to shoot a video about mountain bike media, they came and asked us here at Singletrack Towers lots of questions. And we gave them lots of answers – about the history of Singletrack and the future of mountain bike publishing…

Yep, is it all bloggers vs publishers? Influencers vs personalities? Have big, corporate publishers and web giants edged out the small publishers and independent writers? Or has digital printing and the likes of WordPress helped democratise publishing and helped the smallest of thoughts get a place to tell a message?

Can you spot Singletrack Towers?

Italian fork and brake giant, Formula, has been touring the UK filming a video series that looks behind the scenes of the British mountain bike scene. For a small country with reasonably limited terrain, Britain has been very influential in the mountain bike world and Formula has been keen to document some of it.

Vittorio is here to quiz you…

In Formula’s travels, Vittorio from the brand, has visited and chatted to Chris Porter at Geometron, sponsored EWS racer Joe Barnes and on this leg of the trip, they spent a day with us at Singletrack, seeing where the, ahem, magic happens and quizzing Chipps on everything from the history of Singletrack to the future of mountain bike publishing.

It’s 14 minutes, but you weren’t going to do anything else this afternoon, were you?

Can’t see the video? Click here

Where is MTB media going? We asked Chipps Chippendale, editor-in-chief at Singletrack Mountain Bike Magazine.#chang3everything #rideformula

Posted by Formula on Friday, November 1, 2019

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The rest of the series is good too. See Joe Barnes’ man-shed, and Chris Porter’s trade secrets from the downhill world cups.

He just wouldn’t let them leave… At least the guitar in the background is Formula’s colour.

What do you reckon? Is Singletrack still doing it right? Is it time to prepare for the bloggers and the vloggers and the podcasters? Or is printed paper still king in your world for trusted information?

For more details on Formula’s VLOG series, check out this link.

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Singletrack Editor

Chipps wasn’t around for the dawn of mountain biking in the UK, but he likes to claim that he arrived in time for second breakfast (about the time he shows up for work, then…) starting in the bike trade in 1990 and becoming a full time mountain bike journalist at the start of 1994. Over the subsequent quarter century, he has seen mountain bike culture flourish and diversify and bike technology go from rigid steel frames to fully suspended carbon fibre (and sometimes back to rigid steel as well.)

His riding style is best described as ‘medium, wheels on the ground, trail riding’ though he’s been spotted doing everything from endurance downhill racing to 24 hour cross country racing. He favours mid-travel trail bikes and claims to be wheel-size, gear, brake and tyre agnostic. In fact, his garage spans most bicycle flavours, taking in steel hardtails, carbon trail bikes, even a mountain bike tandem, along with road, touring and gravel/cyclocross bikes.

While he’s happy to chat about bikes all day, his real interest is in the people and places that bikes can introduce you to and he talks as fondly about the trails he’s ridden and riders he’s met as the bikes that took him there.

Comments (5)

    I can see the tower and my house too

    I can’t help wondering what the Mark version would have been

    We’ll have to get Mark to do one for you, Buccaneer… 🙂

    AS always, a very intelligent and thoughtful review of by Chipps. As an old man, I much prefer printed paper over a screen, but recognize I am the dinosaur here and I am slowly learning to love the web.

    Strangely, one of the things I like most about the printed magazine is the full page advertising, often with very striking images.
    For the future paper and ink is not going to get any easier and maybe one day the future will be purely online.

    I am in awe of the Singletrack team all of whom have given their lives to making it happen.

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