From Impact Sun Valley in Idaho, Hannah brings us a look at Wild Rye, a brand making mountain bike and ski clothing for women.
When Cassie Abel started Wild Rye, she did so because she wanted functional and attractive clothing for riding mountain bikes and a more welcoming brand experience for women. As a brand producing mountain bike and ski clothing exclusively for women, she makes an effort to support other women in the industry, thinking it’s important to build capacity and opportunity within the outdoor industry.
The clothing appears fairly simple and clean, without an excess of embellishments. The clothing on display had the feel of a ‘capsule wardrobe’ – just enough for there to be choice, but not so much that you’re overwhelmed. Indeed, she’s already sold out of the llama print Freel shorts in my size (darn, I liked those llamas). Base layers are produced on a two year cycle, so the current cheese plant leaf pattern will be available for a while yet.
Wild Rye Freel Short
- Price: $119
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Hannah’s travel and accommodation was provided by CrankTank/Impact Sun Valley.
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