Interbike 2016: Rolf Prima Goes Plus!

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Handbuilt in the USA
Handbuilt in the USA

Based Eugene Oregon, small(er) wheel brand Rolf Prima continues to quietly impress with their surprisingly strong- and light-for-purpose wheels  Building their wheels around a high-tension paired spoke architecture, Rolf Prima are able to get away with fewer spokes than competing designs without sacrificing stiffness or durability.

US-made hubs
US-made hubs

Using US-built hubs for upper-level builds, Rolf laces their own carbon and aluminium rims- many of the latter having been extruded in house.  Given the myriad axle and freehubs available and a substantial rim and hub colour programme, virtually every wheel the company sells is now built to order.

Several colours from the rainbow
Several colours from the rainbow

New for 2017, Rolf is offering a plus-oriented Alesa (wait for it) Plus.  With a 45/40mm carbon fibre rim, the new wheelset hits the scale at 1,630g, making it light (but not frightening) for its category.  Should the $2,400 sticker prove too steep the same rim and spokes are available with an Asian-sourced hub for $500 less.  That Alesa Plus XR’s hub adds 40g- but the additional mass should be well-hidden at the centre of the wheel.

Witness the Fatness
Witness the Fatness

rolfprima.com

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