Its that time of year again, when the whole bike industry flocks to the land of sausages, beer and lederhosen. Over the past 20 years, Friedrichshafen, Germany (on the shores of Lake Constance, and erstwhile home to the Zeppelin dirigible factory) has played host to Eurobike – the world’s largest cycling show.
The picturesque city is the perfect place for the expo, and each year the show gets bigger and bigger, with exhibitors coming from all around the world to show off new product and swag. Last year, 45,200 trade visitors from 111 countries, 1,280 exhibitors from 54 countries and 1,883 journalists from 45 countries schlepped up and down the massive exhibition area – consisting of 8 colossal hangers, plus an outdoor area as well. This year’s Eurobike show kicks off with a demo day on the 26th August – a great good time to meet loads of exhibitors, and a chance to ride a few bikes.
The official Eurobike expo starts on the following day, Wednesday the 27th August, and finishes on Saturday the 30th. Over the four days we will be wandering from hall to hall investigating what’s hot and what’s not from all the exhibitors’ offerings.
One of the delights of Eurobike is in the evening: when all reporting is done, we have stopped drooling over various products, and many companies have small ‘gatherings’, parties or barbeques. Its a great opportunity to socialize, mingle with other industry folk and get the gossip over a shared cocktail sausage. Well, someone’s got to do it, haven’t they? And we, your humble servants, meekly submit. We’re just doing our jobs.
So over the duration of the Eurobike expo we will endeavor to bring you the new, the improved and the wacky products that are on display. From next Tuesday, be ready for everything Eurobike.