The factory floor from above...It's the complete staff of Hope Techology...A mini museum dominates the entrance area...Watch your hands...Freshly purchased test machinery - for testing cranks perhaps?They fitted in the room with a bit of fettling. A disk brake dyno......action stations.Temperatures of disk, pad and calliper are measured along with the speed and torque. You can similate an alpine descent using this......or just make discs glow red for the camera.Shiny - but not shiny enough.Before being anodised, the hubs are hung on these and polished.....till they look like this.How? With walnuts, that's how.Ground up walnuts are eco friendly too.Other items are polished loose in these tubs.Anodising - components are hung on hooks... ...then dunked into the anodising tanks.Electrical current is passed through the work items and through the liquid, priming the surface.They're then put in temperature controlled batsh of dye to give the desire colour.If some of this looks home-made.....it's because it is. Hope created all their anodising baths themselves.The final touch - laser etching on callipersHope Hoops custom wheels are hand finished...Wheels are laced up by hand before having spokes threaded on......it's all about speed as well as efficiency.Wheels are fed into the machine to be tensioned up.An unfortunate juxaposition.The bearing press...A brew and some bearings.The many Hoops of Hope..because all the staff bikes are in here.Hope Vision LED lights are soldered up in house...The brains.That grey bulb housing is made by the design team's 3D printer...Green goodness.Individual CNC machined components are hand assembledSomeone with taste.The tool for stripping hydraulic hose before barbs are fitted - made in house, again.This makes bleeding brakes very easy.....open spanner, wait until they are no bubbles, job done.Mono calliper stands out from the crowdLeverage.Carbon fibre lever bladesWhere billet is turned into dreams...The fastest workbench ever - actually for testing warranty returns...Hope's customer service has always been excellent...A pin-up.....and a different kind of pin-up bird.Nice to see others suffer from 'riding cheeks'We're not sure what this is.Hope's new integrated cassette and freehub being ground into submission on a staff bike......as is their prototype crankset and chain device.Corridors of powerFrom paper to prototype to reality. A new Mini M4... Previous 1 2 3 4 Related posts Online Feature Interview: Rachael Walker – bringing Hope to the masses. by Rachel Sokal - March 8, 2018 6:30 am The Hope HB160 still costs as much as a car – only now it’s a cheaper car by Chipps - January 15, 2018 3:25 pm Stop, HAMMERTIME! We Test 8 High-Powered Stoppers In Our Disc Brake Group Test To Find Out Which Is Best by Wil Barrett - December 26, 2017 10:00 am brakes With A Metric Tonne Of Braking Power The Trickstuff Direttissima Is The Most Powerful Brake We’ve Ever Tested! by Wil Barrett - December 21, 2017 10:16 am brakes Not Just A Pretty Face – The Hope Tech 3 E4 Takes Out Best Engineered In Our Disc Brake Group Test by Wil Barrett - December 19, 2017 10:06 am Online Feature 10 UK-Made Full Suspension Mountain Bikes by Wil Barrett - November 13, 2017 9:20 pm Comments (31) naffrider April 14, 2011 at 10:42 pm cool petefromearth April 14, 2011 at 10:58 pm really cool look like a great company to work for lovell April 14, 2011 at 11:12 pm great article,great kit, nice to see behind the scenes. neil853 April 15, 2011 at 8:17 am Will the new cassette fit a std Pro II hub????? or will they just fit the evo? DaveyBoyWonder April 15, 2011 at 8:19 am Will fit the standard with a new axle and adaptor or something. Looks like an awesome place to work. Need an IT person? General stuff but specialising in automated software distribution and batch automation?? 😉 xiphon April 15, 2011 at 8:56 am Interesting peek behind the scenes of Hope… buzz-lightyear April 15, 2011 at 9:32 am Very enjoyable little picture-story. Kinda wishing I’d saved up for Hope Hoops now. Yorkshire_Lad April 15, 2011 at 9:40 am Great article and I really admire A company like Hope. I just wish they could sort there brakes out. Come I, mean honestly they are seriously behind in the part of technology. WackoAK April 15, 2011 at 9:46 am “I just wish they could sort there brakes out. Come I, mean honestly they are seriously behind in the part of technology.” Eh? 5 of us who ride regulary all have Hope Brakes, no issues what so ever. geetee1972 April 15, 2011 at 11:23 am Hope brakes are just not as good as the competition. Simple as really. It’s not that they don’t work, they just don’t work as well, they are heavier and have less stopping power. As for that ‘integrated cassette’ can someone explain how that is not just a step back 20 years when we used to run ‘blocks’ that screwed onto the rear hub? I’m all in favour of reviving an old design if new technology and approaches can make it work better than what is available now but it doesn’t look like Hope are inventing something new. balfa April 15, 2011 at 11:43 am Heavy? How many brakes are heavier than the Race X2 261g for a full 140mm rotor setup! As for power they might not be the most powerful out there but Hope brakes often don’t feel powerful as they are not bitey. The thing I like about Hope brakes though is the serviceability and maintainability of them. They are way ahead of the game on this. Yes you can have your slightly more powerful shimano brake that lasts a couple of years but it will get scraped as you can’t get spares for it! Good design is not all about performance! My current hopes are over 8 years old now and still work as good as the day they were new. Maybe I’m just a skinflint but disposable products piss me off. carbon337 April 15, 2011 at 11:47 am Id pay for a tour round there – they should put in a bar and it would be like a Gentlemens Club. singletrackjon April 15, 2011 at 11:52 am They do have a bar in there 😉 The integrated freehub/cassette means you can have a much smaller gear than with a normal setup – down to a 9T. That means you can then run a single ring up front and, with a big 36T sprocket at the back, have a gear range that’s not far off a double setup. Yorkshire_Lad April 15, 2011 at 12:11 pm WackoAK Have you actually tried Saints? Don’t get me wrong Hope brakes are a thing of beauty, but they don’t stop you like shimano. speaker2animals April 15, 2011 at 12:36 pm My thoughts are – bugger misery guts billionaire Sugar and his mates on Dragon’s Den. This company should be studied/visited by every school child at the age of 12/13 to show them that actually there is still a place in this country for manufacturing (and Brooks should be included too, even though they are now part of an international conglomerate). Perhaps for his next TV series Guy Martin should visit Hope and Brooks to show the country/world, that British Industry isn’t just about the past and restoring it, but that hard work, clear thinking and guts can mean that UK manufacturing can live (to a degree) again. All the best to the owners and staff of Hope you are an example to us all. xiphon April 15, 2011 at 12:46 pm Thinking about it, we’ve got shitloads of Hope kit in our our house, on 5 bikes… brakes, hubs, headsets, seat clamps, the odd stem… FraserCook April 15, 2011 at 1:23 pm Good uplfifting article, great company that makes good kit. Odd that an article essentailly about machineing bike parts is uplifting WackoAK April 15, 2011 at 1:51 pm Yorkshire_Lad – I have Formula The One and Hope V2, not tried saints but doubt they are better than the formula which in turn is only slightly better than the V2. Sanny April 15, 2011 at 2:14 pm Great pics! I for one will happily be ordering the cross disc set up. I had the joys of original Hope Mono M4s melting in the Alps but given Hope’s well deserved reputation for customer service, I’ll be parting with my cash. Sanny enfht April 15, 2011 at 2:50 pm I saw EDM during a tour of the old Benetton F1 factory – very impressive stuff indeed woody74 April 15, 2011 at 3:28 pm Brilliant to see a UK company doing so well especially in these hard times. Good on you Hope… kimbers April 15, 2011 at 3:47 pm hope are awesome so glad theyre british too cheshirecat April 15, 2011 at 4:05 pm Makes me very happy to have bought Hope hubs. Smarty April 15, 2011 at 4:36 pm Makes me even happeir to be part of the team, shame about the terrible picture of me though 🙁 Barelyincontrol April 15, 2011 at 6:58 pm I’ve bought Hope stuff in the past and having experienced their customer service which is without doubt the best I have experienced anywhere, I now buy it because it works great and I trust it. And should something go wrong (that wasn’t my stupid fault!) I know that help isn’t far away. Keep on guys! chakaping April 15, 2011 at 8:49 pm very enjoyable article, thanks ST people GEDA April 15, 2011 at 9:00 pm I really like that hope parts are a totally different business model to anybody else. I might be wrong but most other companies are selling a product with inbuilt redundancy through parts that will break and are nearly impossible to replace. Hope though making something where most of the parts are replaceable and serviceable quite simply at home usually or they often refurbish in the factory. How cool is that and pees on anything that most other parts manufacturers offer from a great height. backhander April 15, 2011 at 10:33 pm Brilliant. I wants those pedals. GIVE ME A PAIR! captain_bastard April 16, 2011 at 8:35 pm really interesting artical, great to see everything being made in house, speaks volumes about their ethics, ie not spreadsheet designing. have always had hope stuff on my bikes because i trust it, but must admit, i use the big S brakes ;o) oh, and put me down for those pedals! Herman Shake April 18, 2011 at 3:11 pm As with many other STWers, I love attention to detail. This was great and added a lot of character to a revered name in mtb. I’m even more excited about my new Hoop (on it’s way in the post!). I feel my bike may develop a Hope infection soon… Lovely cranks too! EccentricEllis April 18, 2011 at 8:13 pm Neil looks well happy in all the pics with him in. Comments are closed.