they are turning into the mtb equivalent of a furniture store without the need for bank holidays!
they always were, though.
Inbred’s have always had fairly elastic pricing.
Normally there seems to be a pattern based on delivery of next roudn of stock;
1) pre-order price – get a few sales before container arrives
2) full price for a few weeks after stuff arrives.
3) start adding bundles to get rid of stock that hasn’t sold/build kit they’ve got excess of.
4) drop price a month or two before next container to get rid of over stocks/odd sizes
5 Go to 1
it’s just as the ranegs have expanded amd the containers arrive in a staggered way it’s not so obvious.