You probably don’t find it offensive because you haven’t thought about the way a supermarket has reduced a horrific war down to a hand shake and a bar of chocolate.
You sir are a marketing departments wet dream.
Sorry? Read the thread title, read my comment, then come back to me.
STEALTH EDIT
I don’t find the Sainsburys advert offensive because I don’t find it offensive. When I see that advert I think about how awful that situation was, the reality that both characters will likely die the next day, and the horrible futility of the situation those men were in. I don’t think ” I must pop down to Sainsburys and get some chocolate and a 6 pack of coke”.
It’s not as if they have Peter Andre in there catching swiss rolls fired from German mortars or Ant and Dec tucking into their tasty Waitrose rations.
As a Daily Mail banner headline, yes it’s morally dubious. But I don’t find it offensive.