I thought it was Jones he was having a pop at.
who the **** let a yank write for a northern english magazine
He wrote a cracking article for STW a couple of years ago. His editorials for Bike used to be pretty cool too. But since he passed over to Marketing he seems to be entirely consumed by self-hatred which he projects onto the **** idiots who ride bikes that don't conform to either (a) industry standards or (b) what he's trying to flog.
He's become really whingey and, from what i can tell, is currently STW's least enjoyed columnist. But he's mates with, at least, the editor so we may have suffer it all a while longer. I'd be much happier welcoming back Samuri's column. Or Piers. Even Piers' arse.