Playing devils advocate here.
Pricing my next build up which I’m fairly certain will be another Spitfire.
For a pretty average build ie frame/shock, Pro4 wheelset, XT groupset, B1 Reverb, boost Pikes (if the new Spitty is boost), carbon bars, decent stem etc I reckon it will come in around £3800 ready to ride.
For £400 more I could have a foundation Recluse in teh carbonz with a 5 year warranty, admittedly with a lower groupset/wheel spec (I think) but still with Pikes (RC) and a Reverb.
The top spec ones are stupid money but weighing it up the lower spec ones aren’t that far off what a half decent build comes in at on any other ‘non boutique’ brand.