Well UST is ‘the standard’, tyres effectively ‘lock’ between the bead the rim. No sealant required, but tyres are heavy and expensive.
Then people started doing ‘tubeless ready’, which is a UST bead on a normal carcass, so you need sealant, which has the added advantage of puncture protection and lighter weight.
Stan’s rims aren’t UST, but are designed to run tubeless with a turn of their tape to seal the spoke holes. This method can work with other rims, but isn’t a design feature. You have to select your tyres a little more carefully as there’s not the same guaranteed compatibility as with UST, but it’s the lightest set up.