I created a website for my fiances bakery. I did try using WordPress first, but as we’d already paid for hosting and a domain name, by the time I’d figured out how to upload the WordPress site I had learnt enough basic HTML to write a really simple site.
It’s done ok for us anyway, we’re getting about 100 hits a day
http://www.hartsbakery.co.uk
If you’re ever in bristol come check us out. We are bike friendly!
I do have plans for something a bit more fancy later this year, so might persevere with WordPress or check out weebly as it looks pretty cool. Manually writing the HTML is not that hard if you keep it simple, just a bit limiting for a newbie like me.
For me I find the hard bit is actually the design, layout, content etc. And then keeping it up to date! Actually building it I know I can do eventually.
I would highly recommend using Google Analytics. It is easy to set up and is really powerful. Tells you how many visitors, how they found you, time spent, clicks, where they are, what browser etc…
Also mailchimp if you’re doing newsletters will give you similar stats and figures