To be completely honest the whole ‘Santa Cruz can charge more’ concept is one I dont really get… Yep they make nice bikes, (I had a Bullet as my first Alps bike) but they’re also making far greater numbers and have a bigger market share. Transition are a far smaller company with much lower operating profits.
Carbon bikes are in a rarified atmosphere, and lets face it, if you’re spending over 2k on a frame for an All MTN bike then a couple of hundred quid here and there isn’t going to make a big deal to you. Ultimately you’re going to be buying the one you want. Chances are you’ll be putting a £900 fork on the front of it – so its all relative.
Saying that though, I just read that Spesh’s new carbon s-works Demo is going to be over £10,000 😯