Thing is, Innocent sold their products on the basis they were good for the planet, and society and all that. Load of marketing bullshit anyway, as we all know. But selling to Coca-Cola is a proper sell-out, in ethical terms. Pure hypocrites.
Now if they'd said,from the beginning, 'look, it's quite nice, but really and truly, we just want your money and don't really give a stuff about the environment, we just bang on about ethics 'cos it sells products', then fair enough.
I might launch my own range of 'Straight Up Guv' products; made in dodgy factories in countries with dubious Human Rights records, with shoddy materials, and a proper Bigfoot of a Carbon Footprint to get it to the stores/your home, but what do you really care; you're getting a cheap product that suits you and your pocket...
Hmm. Might have to work on the marketing blurb. Brant, can you help out here?