The bike industry needs to sort themselves out with release dates. Announcements in the summer, dealers finally get some stock in September, by March when people are looking at new bikes after the winter slop and filth, limited stock, by May / June when there’s a big demand from the part-timers there’s no stock available.
The general public don’t want to be told that they may get something by September or October when they walk in the bike shop in spring.
My lbs could sell far more if stock was available, but they aren’t big enough to speculatively buy stock in the Autumn with the hope that it will be the right stock come spring.